Victoria’s Secret Angels Vs. The Female Youth Victoria’s Secret is known as one of the most profitable womens lingerie companies in the United States. According to the Wall Street Journal (2012), the company has made over 6.12 billion dollars in profits worldwide. They mainly promote their products with models, referred to as “angels”. Each year, Victoria’s Secret hosts an annual fashion show, which has featured in the past artists such as Selena Gomez and Ariana Grande (Vanity Fair, 2017). Not only do young girls tune into these fashion shows due to their idolization of these artists, but they also begin to idolize the models as well. This can lead some to wonder if Victoria’s Secret’s popularity, their seemingly flawless models, and their …show more content…
What a lot of young women do not realize is that Victoria’s Secret models, while they are also genetically gifted, also endure hell to keep this flawless figure. Poppy Cross, an author for Daily Mail, took it upon herself to train like an “angel” for four months. She states that a “healthy, fit woman will have between 21 and 24 percent body fat” and that her 22 percent “wasn’t going to cut it in the VS world” (Cross). She states that through the first month of routine, she became both emotionally and physically exhausted, and her immune system had weakened as well. She also goes on to say that her daily caloric intake was around 1,300, which is severely low compared to the 2000 calories the average woman is recommended to consume. She also describes how Adriana Lima, a former Victoria’s Secret angel, revealed she had been on a “liquid-only diet for nine days pre-show to help shed her baby weight” (Cross). Overall, Cross concluded that the workouts and diets were unrealistic, and that she ended up returning to her regular workout and meal plans to regain the stamina she lost during these rigorous
“I wish to be the thinnest girl at school, or maybe the thinnest 11 year old on the entire planet.” (Lori Gottlieb) Lori is a fun, loving, and intelligent straight A student. In fact, she is so intelligent that even adults consider her to be an outcast. She grows up in Beverly Hills, California with her self-centered mother, distant father, careless brother, and best friend, Chrissy, whom is a parakeet. Through her self-conscious mother, maturing friends, and her friend’s mother’s obsession with dieting, she becomes more aware of her body and physical appearance. Something that once meant nothing to Lori now is her entire world. She started off by just skipping breakfast on her family vacation to Washington, D.C., soon to escalate to one meal a day, and eventually hardly anything other than a few glasses of water. Lori’s friends at school begin to compliment her weight loss and beg for her advice on how she did so. But as Lori once read in one of her many dieting books, her dieting skills are her “little secret”, and she intends on keeping it that way. It is said, “Women continue to follow the standards of the ideal thi...
Victoria’s secret is an enormous empire consisting of different kinds of merchandiser sold in the s store from, lingerie and beauty products and dorm products. Through the years its popularity has increased among young teens and adult women in a significant level and along with this their marketing methods. The commercial being analyzed for this paper is the 2013summer ad.
Victoria’s Secret has their own social media accounts for Facebook, Twitter, Snapchat, and Instagram which it uses to reach its target market and to promote new products. Most of these social media posts feature the famous supermodels from their campaigns. Because of the extreme hype of the supermodels that Victoria’s Secret uses in their annual fashion shows, those models’ social media accounts are a great way for the Victoria’s Secret brand to create an even larger following and get their new products seen. By naming these models Victoria’s Secret “Angels” they create the idea of a perfect, beautiful woman that every woman aspires to be
Some people may argue that fashion helps express one’s imagination; however, fashion has become one of the major influences that promotes an unrealistic image of women that is detrimental to their bodies. This unrealistic image can lead to health problems, a negative body image, and a society based on appearances which are disadvantageous to our culture as a whole. While most women perceive models as having perfect bodies, that is not always the case. Generally speaking, most of the health issues associated with fashion are emphasized on weight. Most models, if not all, are severely underweight.
When girls are disheartened over their inability to look like some media idol or doll, then it is time to pay attention and ask why. Psychologist Levine and Kilbourne, emphasize a need to stay more connected, and finding out why children feel they have to compete with the images of people they see in the media (So Sexy So Soon 27). The idea of looking sexy may be fine for adults, but the notion of sexy little girls is somehow disturbing. TV is setting the agenda and succeeding as it paints the perfect girl, as tall, skinny, tan, pretty, and rich. TV commercials sell sexy because sexy sells, and is now targeting younger audiences. A preteen viewing a Bratz Dolls commercial will be prompted to visit their web site, where she will be greeted with attractive dolls dressed in sexy outfits. The dolls portray an image of teenage girls with large attractive eyes, lush glossy lips, and dressed in the latest fashion.
Throughout the centuries, history finds women doing whatever they can to fit into the current cookie cutter mold of popular, accepted society. From the whale bone corsets of the late 1800s to the psychedelic style of hippies in the 1960s and 1970s, one major trend that followed these fashions through the ages is weight. For the past fifty years or so, since the dawn of models like Twiggy and Verushka von Lehndorff, the world turned away from the “plus size” and opened its arms only to the phenomenon of thin.
Victoria’s Secret is at the high end of the market, where its competitors are mid range and lower in price.
Rather than feature and promote unnatural body weights, society can benefit from the promotion of a healthy physical appearance. This would increase self acceptance for young girls of their body. After all, women and girls come in all sizes and shapes. If society cares about the future of our young girls, steps should be taken to minimize eating disorders. With the knowledge that young girls can be very impressionable, society and the media have a responsibility to stop promoting unrealistic body images. The need to have clothing look better on the runway is not more important than the health concerns of young women.
Many people look at the model’s bodies and wish they were that skinny, many fashion designers want those small bodies to represent their collection on their runway show, and many fashion editors want those bodies to be on their front page magazines. Many of these people don’t stop and think about how the models are able to get and maintain such bodies. Brandi Koskie has been tracking diets for a long time and she thought she has heard about every crazy fad diet, but then she came across the worst of them all, the ‘cotton ball diet’ (Neporent 1). Except this crazy diet wasn’t even a die...
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
It started off as a small store and for men to shop for their wives then it has grown each year since 2012. It’s the most famous retailer of women's lingerie and excellent beauty products. Victoria Secret pink sells clothing and accessories for all year round. Victoria Secret pink Even sells beauty products such as body spray, lipstick and more. They also sell any type of clothing such as long sleeve shirts, pants, short sleeve shirts and even pajamas.
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).
Society is now so used to seeing these models who have their beauty and superiority idolized that they feel all women must look this way. However, looking like a model is becoming increasingly unattainable. According to Bennett the difference between the catwalk and reality is so stark that the slightest change in a girls form makes them self-conscious because they are constantly sizing themselves up to models (Bennett). Today models are dramatically thinner and taller than they were a few years a...
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,