Vermont Teddy Bear Ethical Responsibility

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Recommended: The relationship between Corporate Social Responsibility and Business Ethics

The next, and possibly the most important building block of the CSR pyramid are the ethical responsibilities. The ethical responsibilities was one of Vermont Teddy Bear’s biggest strengths because the consistent quality and the strong relationships that was created between the company and the customers. The little things that the company provided such as the bears were American made and supplied with a 100% lifetime guarantee was the reasons that the customers always came back. Because of the previous release of new bears in the past, when the “Crazy for You” teddy bear was released the company clearly meant no harm. The main decision that impacted the ethical or unethical responsibility was the negligence displayed when Elizabeth Robert, CEO …show more content…

Although there are many mixed feelings about whether the accessories of the bear are ethical or unethical the management of the company did not expect the negative responses because of the high demand for the product. When looking at product economically, investors feel that the decisions were ethical because of the revenue that was collected from the sales of the product online and in stores. They look for products that have the potential to succeed. In the end the idea of whether Elizabeth Robert was making an ethical or unethical decision is in perspective of the individual or group. ("Vermont Bear Consigned To Permanent Hibernation") Yes, the group of people in Health Care would believe it is unethical because they believe that it is making a mockery of some of their patients. But to the people managing the profit and sales in 2005 would approve because of massive increase in sales that this teddy bear caused. Just because one group of people thought the company was unethical does not make the company unethical to everyone

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