Understand The Difference Between Ethos Pathos And Logos

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To understand what a logo is, we must first understand what it is for. A logo is for identification. Using the logo can attract the attention of customers, to create a good impression about the company. A small graphic thumbnail of your company will constantly remind everyone around tem that represents your company and what your company is what they have been looking for. The logo may lead to the company's leadership, it paves the way to the brand.
What’s a logo? A logo identifies a business in its simplest form via the use of a mark or icon. “A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.” Based of this quote, band, logo and identity are totally different aspect to design, but as whole they …show more content…

Apple is an American multinational technology company, which designs, develops, and sells consumer electronics. Apple as a company, develops a humanistic corporate culture and strong corporate ethics, one which is characterised by “volunteerism, support of good causes & involvement in the community.” We can see these values of the business are evident throughout everything they do, from their innovative products and advertising, right up to their customer service. The products and logo alone are not enough to make huge impact on people’s sentimental side. On the other hand, apple also tries to make personal connections with people, which makes the consumers feel they are part of the brand rather than an outsider. It is this intimate feeling makes Apple a “humanist brand.” For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns. Apple has established a unique reputation in the consumer electronic industry. This includes a customer base that is dedicated to the company and its brand, particularly in the United

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