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Under armour strategic review report
Under armour strategic review report
Under armour strategic review report
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The management style of the company is based on Plank’s vision.
Mr. Plank is the CEO and chairman of the Board of Directors since 1996. He also served as the president from 1996 to 2008 and from 2010 to now.
Under Armour has had one of the biggest growths of the past 10 years. The stock won over 900% since. This growth is related to the management style operated by Kevin Plank and the top management.
His typical managerial approach can be underlined by two particularities:
• As a formal football captain, he considers that a winning team is a team which communicates a lot:
He communicates with his team on a daily basis and makes thus that the company’s short-term and long-term objectives are understood by everybody.
He quickly understood that
Each Target team member is responsible for maintaining the Company’s brand image when communicating. Electronic communications should comply with the Company’s email policy.
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
Since the 1970’s Urban Outfitters INC. has produced a wide selection of clothing brands for the younger generation. Urban Outfitters INC. includes Free People, BHLDN, Anthropologie, Terrain and Urban Outfitters. The beginning of Urban Outfitters INC. started out in Philadelphia for college students, their fun loving affordable clothing appealed to students who were living under a college budget. It’s known for its “hipster” and “free thinking” clothing that would appeal to the younger generation. However in present day it seems as if the original purpose of Urban Outfitters INC. has been lost. The prices of clothing at Urban Outfitters and at their sister stores has increased drastically to where college students can barely afford it. Throughout the recent years Urban Outfitters INC. has found itself in multiple issues that effects the sales of their stores. For instance being reprimanded for their designs, being sued for stolen designs and having a president who supports anti-gay polictians. Considering all the negative aspects to Urban Outfitters and the loss of their traditional purpose Americans should not support Urban Outfitters Inc.
After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...
“I don’t want large people shopping in my store. I want thin and beautiful people.”
Founded in 1996 by University of Maryland graduate Kevin Plank, Under Armour has become the leading supplier of the athletic performance apparel industry. Under Armour began with simple idea to create a t-shirt that would enhance athletic performance by regulating body temperature and removing perspiration without absorbing it. Under Armour was based out of Plank's grandmother's basement in D.C. until he moved the headquarters to, and built a manufacturing plant in, South Baltimore.
Any captain of a sports team must be committed and dedicated to their team. A captain must ensure that they are present and on time for every practice and game which he or she is intended to be at. Captains have many roles during practices, they are the first one there helping set up drills and organizing the practice. They need to make sure everyone is on the playing area on time and leading the warm-ups. The captain must lead by example by showing that he or she is there to practice or play his or her best and that everyone should give it their all, all the time (Mosher, 1981). They need to show that nothing else matters when that are playing or practicing; everyone’s mind should be strictly focused on the coach if he or she is talking, or the play they are working on, or the game they are in. The captain must be a strong leader and show dedication towards his or her sport.
The sports apparel and accessories industry has a highly competitive market. Businesses are constantly competing for elite athletes to sponsor, raw materials, and every opportunity to expand. Under Armour is able to not only survive but thrive in this market because of their ability to think outside of the box. They are constantly creating new and exciting products that help athletes everywhere.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
The comments and scores indicate staff is unhappy with office communication. Currently, he communicates any problems he feels need to change. Also he does not like e-communication or meetings.
He has decided to make some changes in the way that communication occurs in the office in order to improve employee satisfaction with company leadership. After an analysis of his current communication practices, it is clear that he could implement three important changes to improve results. First, he must begin having regularly scheduled meetings. Next, he must package his communications with the business to include why an action is being taken as well as what that action will be. Thirdly, Williams must adopt more effective avenues of communication, such as electronic mail, to effectively lead his staff. If Williams can successfully apply and practice these three communication strategies, he will become more effective as a leader and there is a greater chance that employee satisfaction will
Finally Under Armour needs to implement better monitoring and control of its stock levels. Under Armour has been forced to cut prices in the past do to being overstocked. Improving supply chain management and shorting the turn around time on order both to retailers and from suppliers is going to be key in preventing this from happening again. Upside supply chain flexibility measures the amount of time that it would take for suppliers to react to an unplanned increase in sales, monitoring this metric will ensure the necessary improvements are being
withstanding a large recession, and commanding high market share. In the last five years, the company’s
He is proficient in everything he does and often when we work together on information for the executives, he will almost always refine and change the information I provide, to be relative for them. He has good communication and verbal skil...
Over the last 3 years, the trend has shown an increase of over 5%. The