Travel + Leisure Ethos

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Travel + Leisure attracts an audience that has money to spend, especially those who go on vacation without a budget. Flipping through the pages of the magazine, you see yachts, foreign cars, and top designer clothing being advertised. The specific audience is both the young and older crowds. It attracts the younger crowds by mentioning the casinos and the older crowds by mentioning a golf course. The ad itself shows clear aqua blue ocean water with palm trees and swimming pools around the Atlantis. The advertisement for Baha Mar, a small island in the Bahamas effectively uses pathos, ethos and logos to target the readers of Travel + Leisure. The first way the advertisement influences the audience is by the use of pathos appeals. When I first

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