This essay will be exploring the effectiveness of two promotional methods used by the film “Guardians of the Galaxy” - a poster and a trailer. It will focus on how the two products use stereotypes to convey the action adventure genre as well as how they use institutional aspects to heighten the audience’s expectation. The poster includes the name of various different actors like Vin Diesel and Zoe Saldana, however, the main one is Chris pratt who is known for various different genres and has the primary target audience of 13-18 years old, the audience is already excited about the starring of different actors and are eager to see the movie. The action- adventure genre is mainly conveyed through the positioning of the actors as well as …show more content…
In the poster, enigma is created within the audience as to who these strange/unique characters really are, while during the trailer the audience is given a brief introduction to all the characters to solve their enigma. The trailer shows the arresting of the characters who are shown to be criminals, the galaxy officer introduces each character to his colleague which is done in a way in which the officer is directly speaking to the audience, providing them with the character profile of each character; the peculiar nature of the “Guardians” induces the audience to watch the movie. Unlike the poster the trailer does have some references to the antagonist - Ronan and Propp’s narrative theory. For example, Gamora being the princess - the reward for the hero, Star Lord being the hero who is on a journey and other members of the “Guardians” team being the helpers; this allows the audiences to infer the narrative in their heads. One similarity between the poster and the trailer is that the express the same stereotypes as well as presenting characters in a similar way. For example, in the poster the female character is presented as being tough and in the trailer there are various shots of her fighting, implying strength and contradicting stereotypes of
A synthesis essay should be organized so that others can understand the sources and evaluate your comprehension of them and their presentation of specific data, themes, etc.
The first movie poster was thought to be designed by Jules Cheret in 1890 for an independent short film (“Movie Poster Art- A Short History”). Before the 1900s, movie posters only contained typed wording that broadcasted the movie title, the producer, and the director (“Movie Poster Art- A Short History”). Over the years, movie posters have noticeably progressed into something much more significant. On nearly every movie poster, an image is presented giving one a slight understanding of what the movie may be about. The posters also typically includes prominent cast members. Since the initial poster, it has advanced into a brief foretaste of the movie. In today’s society, a movie poster can arouse something inside a potential viewer that makes
In this essay I will analyse the film trailer for Disney’s ‘The. Incredibles’ and comment upon how it appeals to the target audience. Teaser trailers are effective because they whet the audience ’s. appetite and introduce us to some of the characters they also give us. an idea of the genre and keep the audience in suspense.
A trailer is a series of small clips and its purpose, to entice and hook the audience and essentially promote the movie. In this essay I will outline the social context, significant achievements with the genre, how language is exploited for emotive, persuasive or perceptual effect, technical features and appeal to the audience, patterns and details of language and visual and image devices compared to other. Before the trailer has even begun, there is the logo of Columbia Pictures so already this is appealing due to it being a well known brand
Movie Trailers are a prime example of how an argument based on visual rhetoric can be used to reach an audience. The trailer released for George Miller's Mad Max: Fury Road embodies this practice. The trailer demonstrates an appeal to a wide range of audiences, from devout fans of the franchise to newer audiences just learning of the post apocalyptic protagonist. The connection to the audience stems from the trailer's focus on editing choices, color use and overall composition as tools of a visual rhetoric. The building of each visual element is also able to provide a glimpse into the central themes highlighted throughout the film. Overall, the employment of visual rhetoric within the trailer for Mad Max: Fury Road aids in establishing a connection to many audiences, while also uncovering brief glances into the themes focused upon within the film.
It is said that Western civilization had been primarily male dominated and as a result as diminished the feminine. Women’s roles in society have changed drastically over the past decades. While it took much time, progress for women’s rights has blossomed. Influences in civilization have affected view points of the commonly held mores, expectations, and stereotypes which define gender.
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
In their articles, Maltzman and Sigelman, as well as Hill and Hurley, explored the connection between a representative speech giving in Washington as a means of representing their constituency. The advent and permeation of mass media and connectivity to political events into American society raises the question of whether or not representatives can use their media presence to represent their constituency? Social media and news access provide representatives with an outlet to express empathy, demographic identification, and policy platform. Has the ability of a representative to broadcast their symbolic representation and policy through mass media significantly change the representational strategies of modern representatives from the strategies of their predecessors? The opportunity to connect with a constituency through mass media could provide a representative with the privilege of representing from Washington without the need to connect at home to the same degree as their predecessors.
However the film wouldn’t have been nearly as successful as it was without the help of an exciting and gripping trailer to appeal to the target audience. Trailers are very important in the film industry because it’s the one chance film-makers have to attract their target audience. They try to choose clips which will appeal to their target audience and also makes the film-makers trailer more distinctive by including unique selling points (USPs). In this essay I’m going to look at exactly how the trailer influenced so many people to flock to the cinema to see this historical epic.
For this media assignment, I chose to create a DVD cover to an action film. Therefore, my target audience is teenage boys whose ages range from 13-18 because they take up a very high percentage of the demographics of people watching this genre of films. Since my target audience is high school boys, the main character in my movie, Bryan Radley, is 16 years old. My target audience, high school students, will be able to relate to the problems Bryan faces at school and the emotions he feels towards his teachers, his peers and his crush named Avery. By making my movie relatable by my target audience it appeals more towards them and helps them engage with this movie. I focused my formal elements of my DVD cover to appeal towards boys because although there are also girls who enjoy action movies, there are more boys than girls who watch action movies, so by making the DVD cover to appeal to boys, I get more people to watch my movie than if I directed it towards girls. The main purpose of my media creation is to persuade, and then entertain, and then inform. In the following paragraphs I will be explaining my reasoning to why I have chosen to put my purposes in this order.
“Language and Literature from a Pueblo Indian Perspective” an essay written by Leslie Marmon Silko brings to life the diversified facets of the Pueblo Indian culture, sharing with readers the infrastructure of Puebloan dialect and folklore. Likewise, Amy Tan’s essay “Mother Tongue” details a series of prominent reflections of the nurturing voice responsible for constructing the author’s perceptions of the world. Both of these essays share a corresponding theme of the influence one’s culture can have on can have on individual styles of communication. The implication of the nonfiction elements plot and setting throughout the piece allows the author to adequately reinforce the theme of each piece. Each essay embodies commonalities, as well as, differences in the nonfiction elements used to depict the common theme.
Despite the world being full of diverse people with varying accomplishments and skill sets, people oftentimes assume the qualities and traits of an individual based purely on the stereotypes set forth by society. Although these stereotypes are unavoidable, an individual can be liberated, empowered and ultimately overcome these stereotypes by obtaining an advanced education.
The ad for The Force Awakens effectively utilizes extravagant colors to capture the attention of the audience. Contrasting the mundane grays and blacks, the vibrant
In the trailers they use diverse camera angles, lighting, sound effects, music, slow motion/ fast forward. This will attract an audience to watch the film. I will be writing about 3 different trailers in this essay; ‘Shrek, High Heels and Low Lifes and a Knights Tale’. I will be discussing the similarities between all 3 trailers, listing my favourite trailer and giving reasons and explanations. At the end I shall conclude my opinions and will sum up my findings and state the effectiveness of each of the trailers.
In this essay I will analysis three movie posters and their remakes. The three movie posters I will analyse are Psycho, The secret life of Walter Mitty and Thunderball. I will analyse these posters using the methods I have learned in Media Analysis such as Feminism, Male gaze and Audience theory, along with techniques such as camera angles, lighting and so on. Using these concepts I will analyse these posters and their remakes and see what the changes, if any, were in between the years the movies were released.