Toyota Prius Stereotypes

The toyota Prius is projected as the “right” car to buy because you will save the planet. Many people tout the benefits on the environment that hybrid cars have. Toyoda has adopted this into many of their hybrid car advertisements to help sell cars to the environmentally conscious consumer. The Prius has been Toyota's top seller in their hybrid car lineup for years, in fact it even tops the hybrid charts across all of car manufactures in america. Prius outsold its closest competitor in the hybrid market, the Ford Fusion, by over 2000 cars. So clearly the advertising Toyota has utilized works. However, it has created a stereotype that all Prius owners think they can not be faulted.

The spoof ad created by the Bed & Breakfast Advertising Agency, based in the USA, has drawn on this common idea and created a series of ads that highlight the absurdity. They were originally submitted to be included in official advertisements for toyota but clearly the corporate officials did not want their consumers to be portrayed as criminals and cheats.

The first depicts a man soliciting a prostitute in he fancy new Prius.The sex worker seems very interested in his eco friendly car. It is accompanied by the tag line “Well, at least he drive a Prius”. It is a very eye catching picture with a clever and sarcastic phrase. The other is of a man’s wife cheating on him with the gardener. It too is paired with the same line, however this picture fall short of the mark. It is not quite as clear and obvious as the others. From an advertising standpoint it is vital to convey your message without any doubt for the consumer. There is no reference that they are cheating from the picture itself, it was speculated and later confirmed by the artist that composed these pieces, David Krulik, that it was a scene of