Tourism is one of the biggest and fastest growing industries in the world but it is characterised by seasonality. Tourism is highly dependent on seasonal changes, economic activities and the culture in general. Season is the most important period within the year, in which some certain things are abounding.
• Seasonality in tourism activity is not a particular characteristic of a single destination or country, as it is experienced in almost all countries and destinations in all over the world.
• Seasonality causes the fluctuation in the tourism and visitor number in tourist place. Hence in some places the number of tourists in some seasons can appear more and in some places the count of tourists gets decreased.
• It affects all aspects of
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Low season(January, February, November and December)
b. Mid season(March, April, May and October)
c. High season(June, July, August and September) Natural causes of seasonality:
Natural seasonality, as the name implies, relates to regular and recurring temporal variations in natural phenomena, particularly those associated with climate and the seasons of the year including:
Air temperature, Water temperature, Sunlight, Snowfall, Rainfall, Extreme temperature, Daylight, Humidity, Wind and Geographical location (costal, alpine, urban, peripheral regions).
Climate is particularly important in attracting visitors, it is often considered as a constraint to tourist development.
Global warming and the trend towards warmer weather might cause a shift in the attractiveness of tourist destinations around the globe.
Climatic change will make some revision of tourist seasons necessary.
Institutional causes of seasonality:
Institutionalised seasonality is more complex as it is based on human behaviour and consumer decision making and results from religious, social, cultural, ethnic and organizational factors and policies.
Institutionalised seasonality
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There is a difference in groups of tourism benefits sought across seasons.
Therefore it is important to understand specific benefits needs of each season and fully satisfy them during the period when destination marketers want to draw more tourists.
By reducing seasonality, it is expected to maximize customer satisfaction over a year, and to raise the utilization level off facilities more efficiently during both off-peak and peak seasons.
Trends in tourism:
Desire for more novel, adventurous, and authentic forms of tourism experience, social content and the humanization of tourism activities.
Changes in behaviour of demand due to the change of consumers system of value, standard of life, style of life, affirmation of new needs, mobility and free time change the behaviour of tourist demand and leave possibility for tourist industry to implement these changes in the modern tourist industry, away from “sun-sand-sea”
The climate may influence each individual plus your health and wellbeing straightforwardly via batches in temperature. This kind of creates may possibly prompt more persuasive heat waves amid the particular delayed early spring though giving a smaller amount good chilled spells amid the particular winter. Distinct parts of the particular people, one example is, those that have cardiovascular system concerns, asthma
According to the Mayo Clinic, Seasonal Affective disorder is a mood disorder that causes depression during the change and transitions of the seasons. It is sometimes called the “winter blues,” but this depression occurs at the same time every year. The most common type of Seasonal Affective Disorder (SAD) is Winter SAD. This is when the feeling of depression only occurs during the transition between fall and winter. The Subsyndromal SAD is similar to Winter Seasonal Affective Disorder by having the same symptoms, but it is less mild than Winter Seasonal Affective Disorder. As for the Summer Seasonal Affective Disorder, this is when the depressive symptoms occur during the transition between spring and summer, when the weather becomes hotter and the days have more sunlight exposure. Based off of a study done by McGeehin, during the summer months in places like the midwest, where summer temperatures are extremely high, if there is an increase in temperature and heat, there is then an increase in mortality in the United States. Even though there is an increase in death during the hotter, summer months, the cold, winter months still has a higher rate of deaths overall, compared to the hot summer
Upon initial analyzation of our data, we could easily tell that there was a seasonality trend in the data provided to us. Some additional statistics about the data follow:
Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner). According to Vivian Wagner, author for E-Commerce Times, random seasonal events can sometimes acquire higher stature, than those of significant holidays. Tapping into the consumer’s way of thinking is critical to providing him/her with whatever products he/she wants when they are wanted (Wagner). In the fashion industry certain clothes sell better in certain seasons. Coats, jackets, beanies, scarves, gloves, etc. sell better in the winter and the fall. Whereas in the summer shorts, flip flops, and bathing suits sell best. With cropping and harvesting, particular foods can only be grown at particular times. Farmers’ Markets, taken under consideration, have certain produce items that they can sell in only certain months. Thus being said, seasonal marketing is important to the
The body seems to be slower. Motivation to do anything takes a hit. In fact, in a survey taken in Maryland, over 90% of the people surveyed reported that they noticed a change in mood, behavior, and energy levels with the change of seasons.... ... middle of paper ...
There are four different types of seasons. They are Summer, Spring, Fall, and Winter. They each hold its own period in which they occur. Some days are long and some days are short depending on the season. Different weather, daylight hours, holidays, and different events are all events in which occur throughout the season. The events that can occur also depends on what’s the season. In each season, there are different activities that can be accomplished. For example, some seasons contain certain holidays that occur in them like Christmas, which only happens in the winter. There are a numerous amount of great activities to do during each season, but one specific season tops all of them. Out of all of the seasons, winter is the best season.
Tourism is often associated with traveling to places away from home. Tourism has a big impact on the economic growth of some countries, which define the shape of their cities by producing different sectors like historic districts, convention centers, museums, malls, hotels, restaurants, and the list can be endless. Furthermore, tourism elements have been developed by cities for a variety of reasons including: situating themselves in the world by drawing a positive image and attracting visitors and for their money.
When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Seasonality - regular variations in the time series that is caused by re-occurring events, for example a spike in sales during the Christmas period (So & Chung, 2014).
Tourism plays a big part of the economy for many countries in the world. Tourism is also said to be the world’s largest service sector industry . According to a research by the World Travel and Tourism Council (WTTC), the travel and tourism industry was twice the size of the automotive manufacturing industry in terms of the world’s combined gross domestic product (GDP) in 2011. In terms of employment, the travel and tourism industry is only second to education, employing around 98 million in 2011. This would only mean that tourism is a major contributor to global economic development, helps in creating jobs and also generates wealth. It is no wonder that countries around the world are building up tourism infrastructures to provide greater convenience to tourists and putting in more effort to attract tourists to their country. There are however many factors affecting tourism and this essay will be discussing how political stability affects tourist numbers in three countries around the world. The three countries that will be discussed are Greece, France, and Thailand.
They have four seasons; however the climate never reaches too cold or too hot. For this reason, tourism flourishes all throughout the year.
The uncontrolled tourism increase is threatening many natural areas around the world.with the uncontrollable levels of tourism this can put great deal of pressure on an area, andthis could end up leading to negative environmental impacts on the air and the water quality, thevegetation,the soil.the wild life and the possible job opportunities.
Tourism is the journey of people to destinations outside from their normal places of work and residence area. Tourism also the activities that they do during they stay in the selection destinations and the facilities created to serve for their needs. Tourism is the monetary value that tourists spent in the visit to the destination.
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.