Aston Martin automobiles are of the highest caliber of motor vehicles and require individuals to spend quite a large portion of their disposable income in order to purchase and own them. Research shows that these cars reach $200,000 and higher in terms of pricing, which is much more than the average consumer is willing to invest. The advertisement is created in order to convince the heterosexual male demographic that purchasing a pre-owned Aston Martin is just as effective and satisfying as purchasing a brand new luxury car. In an attempt to appeal to the consumers, advertisement developers created the image depicting a woman’s posterior end in order to grasp the attention of their intended audience. In addition to the sexually stimulating image the advertisers have included, there is also a humorous statement regarding the cost of the motor vehicles. The coloring of the advertisement as a whole contributes to the overall tone the ad creators are trying to portray towards the audience. By combining the previous elements, the advertisement shows that even the middle class is capable of living a lavish lifestyle which includes Aston Martin cars, obtainable at a much lower amount, even if it may not be in the newest condition. In the advertisement, there is a woman displayed in a seductive manner, with her legs exposed in a kitchen like setting. Upon initial viewing, the viewer would deduce that the overall color scheme of the advertisement shows a refined, yet comfortable setting. The colors are neutral and not entirely flashy in order to show that those who purchase their cars will be Ngo 2 sophisticated and refined individuals. Also, by incorporating the colors chosen with the setting of a kitchen, the target... ... middle of paper ... ...s help meet those needs and desires. Whether [the people influenced by the advertisement] like it or not, products play a role in society’s intimacy question.” The Aston Martin Company compares their luxury car as a desirable object to own, by using the female as a symbol of the car. By appealing to the sexual stimuli of their male audience, the advertisement draws on the knowledge that men will be more inclined to purchase their product. Ngo 4 The authors and creators of the advertisement crafted their product endorsement in such an intelligent way that their intended male audience would be drawn towards purchasing and owning such a luxurious item. They play on the fact that the heterosexual males who view their advertisement will be drawn into the image itself, and tactically use the males’ vulnerability to seduce them into buying their luxury vehicles
Overall, his claim that males respond best to simple, seemingly straight-forward advertisements was well thought out and supported through sufficient evidence. Gladwell successfully provided the proper amount of evidence supporting his claim and had he showed opposing views or views of the consumer it only would have added to an already successful paper. This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising.
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
The target audience for this particular advertisement is males, both in their teens and twenties. The appeal to men in their twenties is strongly evident, through the overt sexual nature of the photograph. While most of the female’s features are not visible, the parts which can be seen, result in a highly sexualized image. The appeal to the teenage male population takes a bit...
Vanden Bergh, B. (1992). Volkswagen as “Little Man.” Journal of American Culture, 15 (4), 95 – 119.
When one goes to buy a used car they should look for some key things,
Steele’s Constructing Sex, the Sexual, and the Erotic- 'Doing It’: The Social Construction of S-E-X, which covers the social construction and perception of sex, sexuality, pleasure, and gender. In the text Steele mentions that very often in this society, penial penetration and male pleasure and climax are commonly seen as indicator of having had sex (Steele). The focus on male pleasure above females is not only relevant to the physical act of sex, but also the perception of gender and the way media targets their audience. More often than not, the typical objects of male pleasure (females) are taken and added into media and advertising to appeal to male pleasure even in ads that the products are targeted away from men. For example, underwear made for females often features an ‘attractive’ female seductively showing off the garments, effective for targeting straight males. Even in commercials for products for either gender like burgers or sunscreen, still use an objectified women as their selling point. Another point that Steele looks at in the text is the idea of consent, Steele states that “The dangers inherent in contemporary constructions of S-E-X… is about the pleasure of the actor” which can cause the dismissal of the object of desire as irrelevant (Steele). This idea of the focus being solely on the actor is problematic as it can easily perpetuate rape culture, and is a large part of the RadioShack ad.
Advertisers aim for an attractive advertisement depends on what audience they wanted to aim for. This is a way to make a good way of attracting people to make efficient money by using stereotypes, and psychologically
The photo is part of a series of ads created by U.N. Women, the United Nations
Many of which include sexuality and the over-powering of women. Piecing, for example, is when advertisements use a portion of the body, usually sexual, that will take up the majority, and in the far corner will be the actual commodity. However, the use of sexuality in advertising has a different effect between men and women. “Focusing on spontaneous evaluations of sexually themed ads, these authors found that in contrast to men, who reported positive attitudes, women on average exhibited a marked negative reaction to explicit sexual content in advertising” (Dahl 215). Women prefer the intimacy instead of a spontaneous sexual
...nonsexual appeals. Regarding its effect on the memory, Reid and Soley (1981, 1983) found that ads with decorative female models increased memory for the image in the ad; specifically if the product categories are to a certain extent relevant to the sexual information as perfume, liquor or swimming suits. On the other hand, although those ads have been criticized many times for distracting viewers and preventing them from processing the info, in fact in real life, consumers are exposed to the ads several times and consequently afford learning the information about the brand.
Automobiles symbolize the good and bad, people often look at the make of the car. It represents what, and who you are. Driving a Hyundai people will assume you aren't wealthy rather it means you are rather on a budget in comparison when you see someone drive a Range Rover you think of the person as being wealthy. For example, there is a video on YouTube where these guys rent Ferraris in Las Vegas. To show those women want guys for...
Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless. With its new advertisement of the Viper SRT-10, Dodge has clearly captured some of our society’s view on money; do whatever it takes to get it. It pictures an old wealthy man and his beautiful, young bride with a brand new Dodge Viper sports car sitting in the background. In our days of Anna Nicole Smith and countless other gold digging Playboy bunnies, not to mention all of the not-so-famous people doing the same thing, this ad truly fits into our time and culture. In fact, if this ad was published 30 years ago, the majority of the population would be shocked, maybe even outraged. However, seeing it today, most Americans, including myself, laugh at it because it is something we have become accustomed to. Dodge has done a great job in choosing their audience and knowing how to get their attention, by using a humorous and thought provoking picture, a well planned color scheme and a clever slogan.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
In fact, automobile owners don’t have the realization that their vehicles are money eating machines. For instance, Erin Stepp (2015), author of Annual Cost to own operate a Vehicle, states that, “the annual cost to own, and operate a vehicle has fallen to $8,698”. Certainty, automobile owners are curious to know as to why they pay a substantial amount to own an automobile?
Welcome to the automotive world, the last holdout in the battle against political correctness. This is one of the few places left where one can make a statement about women and men and not be assaulted with court cases or be accused of being a bigot. In the automotive media, it is still acceptable to represent men in business suits driving luxury vehicles, and to show mothers driving their kids in a minivan. There is one simple reason that the automotive media has remained unadulterated by political correctness—money. As a private industry, both car manufacturers and aftermarket companies have one goal, to sell cars and car related products, and to make money while doing so. As such, these companies use marketing techniques that will most effective reach their target market, which is the true populace, not the world envisioned by political correctness(hereafter to be referred to as PC). For this reason, the marketing techniques used by the automotive industry give us a more realistic view of society and how men and women view themselves.