Tmr Executive Summary

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Time Inc. Retail henceforth referred as TWR is Time Inc.’s central retail organization, providing integrated sales, distribution and marketing solutions in support of Time Inc. brands and its clients which are third party brand publishers. Time Consumer Marketing henceforth referred as TCM provides direct marketing services for Time Inc brands subscription based model. My group Consumer Marketing Technology was responsible to meet the IT needs for TCM and TWR business.
For TWR, I architected and delivered scalable robust Business Intelligence platform to perform analytics on terabytes of retail data gathered from various resources incorporating convoluted security requirements.The platform was the most extensively used application by TWR executives, sales and marketing professionals …show more content…

Multiple data sources like Point Of Sale, Circulation and Billing, SalesLogix, Wholesaler data (Magnet) and few more were feeding the system with each data provider regulating the security guidelines that BI must adhere to thereby, limiting the clients to see the data information pertaining to the contracts. Furthermore, to comply with the order and regulations of data providers, business requirement was to deliver reports accessible exclusively for internal Time Inc users or reports open to all Time Inc and Clients with no data limitations ( no data level security) or reports for Clients executing on data limited to their respective brands( Non-Magnet Security).
The application we had for TWR BI portal was built on Java stack that rendered list of

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