Titanic Case Study

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Part 1 Intro:
Most of you have probably heard about the Titanic, but how many of you have heard of the Olympic? Did you know that the Titanic and Olympic were really the embodiment of one man’s vision to make his company the top shipping company on the North Atlantic run between Europe and the New World? That man was Mr. Bruce Ismay and he had a bold dream to build the grandest ocean liners the world had ever seen. And today I will share how I learned under FLDS that Ismay’s vision and dream was extrinsically motivated by profit. Also I will discuss how his vision was willed into reality by incorporating elements of Change Management. However, Ismay ultimately doomed the future of his company by becoming the single point of failure for his company by not applying Change Management to its end state.
Body Part 2:
Ismay was the Chairman of White Star Line. At the turn of the century, his company was losing both customers and money to the Lusitania and Mauretania, the newest ships serving White Star’s arch rival the Cunard Line. As historian Mr. Wyn Wade highlights in his book, Titani...

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