Times Magazine Audience Analysis

The Intended Audience of Times Magazine

Have you ever picked up a magazine and then put it down because you didn’t think it would interest you? All magazines have intended audiences. Times magazine is specifically directed towards rich middle aged men with families (a wife and kids) and college degrees, who have an interest in the world around them and run their own businesses. The intended audience of this magazine is supported by the authors of the articles, the ads in the magazines, the subjects of the articles in the magazines, and the color schemes of the magazines along with their formats.

The majority of the articles in Times magazine are written by men. In the May 27, 2013 issue, there were fifteen articles written by men compared to seven articles written by women. In the July 7 and July 14, 2014 issue, there were nine articles written by men compared to eight articles written by women. In the December 23, 2013 issue, there were twelve articles written by men compared to seven articles written by women.

The back cover of this

Chivas Regal is a blended 80 proof Scotch whisky that is aged for 25 years. The same issue also advertises Louis Vuitton handbags and Forevermark diamonds. The Neat organizing system is also featured in the May 2013 issue of Times magazine. Neat is an organizing system designed specifically for use in small businesses. The June 2014 issue of this magazine also advertises the HP Officejet Pro, which is an HP printer designed specifically for use in businesses. HP claims that this printer saves up to 50% less ink per page when compared to others with a cost of greater than $500. Also advertised in the June 2014 issue of Times magazine are tobacco products, specifically Natural American Spirit cigarettes. Natural American Spirit cigarettes are made with organic tobacco and free of all additives found in conventional