Time Warner Vertical Merger

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According to Investopedia.com (2014), “[…] a merger is a deal to unite two existing companies into one new company […]”. There are 5 main types of merger: conglomerate, horizontal, market extension, product extension, and vertical. In a conglomerate merger, none of the companies to be united has anything in common. In a horizontal merger, the companies to be merged are in same industry, and the deal is part of a consolidation. In a market extension merger, the companies sell same products but compete in different markets. In a product extension merger, companies add together products that go well together. In a vertical merger, the companies make parts for a finished good combine. Among the mergers that I researched, the one that caught my eye the …show more content…

Such a union would give AT&T a new avenue of growth and combine Time Warner’s premiere entertainment assets, including Warner Bros., HBO, and Turner, with the powerful DirecTV, wireless, and broadband distribution. Officially, the motivation behind the deal goes beyond of company growth, and its more oriented to “give consumers what they want” (Brodkin, 2017). In my opinion, this merger is motivated mostly by market expansion and control. With the merger with Time Warner, AT&T will be able to exert some pressure over the competition not only with traditional competitors like Verizon, but with new ones like Comcast, by offering a wider range of services concentrated in one company. In this case, both companies are in the same location and same industry, only in different sectors. Even when the merger already passed shareholder’s votes, the government has not given green light to the transaction. President Donald Trump voiced opposition to the merger during last year's presidential campaign, promising to reject a deal he said would result in "too much concentration of power in the hands of too few." (Kludt

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