Time Inc Executive Summary

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Revenue Time Inc accounted for nearly 15% of revenue for its parent company, Time Warner before it was spun off into a separate publicly traded company in 2014. As of year end 2014, total revenue for the full year ended December 31, 2014 were $3.28 billion which is down from $3.35 billion in 2013. This decline could be as a result of the economic recession as Time Inc was struggling to compete with the increase in amount of free or low-cost content, made available by the rise of digital publishing. People magazine is currently their largest print magazine title, generating almost 18% of their revenue in 2014 (Time Inc 10K Report) . In addition to, Time Inc derive approximately half their revenue from sale of advertising, primarily from the …show more content…

At year end of 2014, revenue collected due to circulation was $1.09 billion which where subscription revenue in particular accounted for 65% of the circulation revenue (Time Inc 8-K report). Sales and newsstands and other retail outlets accounted for the remainder 35% of the circulation revenue. Other revenue streams for Time Inc include marketing and support services provided to third parties, events, licensing, branded book publishing (Time Inc 8-K report). This accounted for approximately 12.5% of the total revenue gained. However this figure has decreased by 2% from the prior year due to a wholesaler transition on their bookazine business and the absence of the Fortune Global Forum which generates $11 million every other year for Time Inc (Time Inc 8-K report). To combat the recent overall decline in overall revenue for Time Inc, the company must explore further into augmenting its digital presence as many readers are increasingly consuming their content digitally and advertisers are more focused on creating digital ads compare to print ads. In recent article by Fortune Magazine, Time Inc has reported that its quarterly results fell short of the estimates and is primarily due to the fall in circulation and advertising revenue. Time Inc has forecasted a 3-6 percent decline in revenue for 2015 which implies a revenue of approximately $3.08-$3.18 billion. A …show more content…

To combat this issue, the company has launched versions of some of its magazine for Apple iPad for example, People, Vogue and Fortune and others. The issues are available through Apple’s iTunes App store for download, a single issue at a time. To date, it offers all its US titles on multiple digital devices and platforms, allowing subscribers to the print edition free digital access. According to their annual 10-K report, Time Inc’s goal is to protect the cash flows of their business and to reallocate resources to effectively serve audiences and advertisers. Tine Inc has increased its digital footprint with year-over-year 97.8 million unique visitors across its multiple platforms. Time Inc is also investing time and money into enhancing the value of its product offerings. For example in 2015, the company will combine its fashion and beauty assets into a single content, services and commerce platform with InStyle as the cornerstone brand. (Time Inc 10-K Report) However with the shift from print to digital, it is becoming increasingly difficult to reduce the benefit of important economies of scale that have already been established in the print production and distribution operations. There is a risk that changing advertising models and distribution of content models to accommodate tablets and other digital platforms may not be economically attractive as they are primarily in

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