Tim Hortons Vs Starbucks

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As I would hate to admit it, I was a mindless consumer. Not long ago, I would regularly get caught into the advertiser’s web of promotions and exclusive events. Likewise, this does not exclude Starbucks. There was a time back in high school where I was swayed by Starbucks constant promotions which motivated me to continuously buy their products. Not only did I stop by every morning on my way to school to grab myself a cup of joe, but I would frequently encourage my friends to hang out at Starbucks after school as well. All for what you ask? To collect loyalty program stars. This establishment has created a strong foundation into enticing current customers to stay and future customers to join through crucial segmentations in which …show more content…

Compared to Tim Hortons, Starbucks also displays many attractive photographed drinks that tempt coffee consumers to visit their café. Likewise, the baristas live up to the perfectly photographed expectations as the appealing appearance of the drink charms me to visit again. In addition to a hospitable coffee shop, Starbucks created a loyalty program by which you can earn star points to gain access to benefits such as free birthday rewards, free in-store refills, and access to exclusive events and offers through their trendy phone app. For every dollar spent, one will get 2 stars and the more stars collected, one can climb up from the green status to gold status. Through their loyalty star rewards that is accessible through the Starbucks app, as many as 11 million active members (fortune) have been enticed to maintain or achieve the gold status where one is able to enjoy anything on the menu for free. Not to mention their marketing strategy of constantly emailing me double star days and discounted drink promotion codes lured me

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