Theories Of Social Conformity

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Conformity refers to the type of attitude one responses to an implied social norm. The need to conform lies with the need to follow society’s social norms, which results in following the majority to keep a consensus. As Survival of the individual is largely dependent on the ability to attend and follow the behaviours of others. Sherif’s and Asch’s study on social conformity are vital in understanding the level an individual conforms in a group. Deutsch and Gerard’s (1955) two types of conformity are fundamental in understanding conformity. In addition, Latane and Wolfe’s (1981) social impact theory explains the likeness of the minority in also influencing the majority.

Informational influence termed by Deutsch and Gerard (1955) cited by (Holt …show more content…

As Oarga et al (2015) state it as “behaving in line with the norms enforced in the prevailing environment is a means of obtaining social approval from others”, to the extent to which even from a Neuro-computational perspective, the amygdala, which (Toelch & Dolan, 2015) describe, an area compromising of emotional load. Klucharev et al (2009) found that “subjects found their being in disagreement with others stressful” show the extent that we will want to ‘fit’ into the norms of any situation to feel at comfort. Ashe’s study also explains the historical notion of Nazi Germany and its citizens to conform under normative influence. In which individuals might go along with the social norms and hold a public attitude that does not necessarily match their private opinion. Which explains the reason German citizens strayed as far from the truth of the holocaust, because of the need to keep a consensus in order to feel accepted than be reported to the ‘Gestapo’ that kept order to remove any adversarial differences (Allen,1989). It is thus important to have social norms, as without the need to ‘fit’ in and belong it would result in individualistic behaviour. As Buckner, (2013) found that cannabis use in college is dependent on the social norms; students were influenced by their friends who were using cannabis. Without the co called social norm rules that guide behaviour, we would be individualistic and there would be no social solidarity. Overall, the reason an individual conforms under normative influence is because of the tendency to be socially accepted which provides a sense of belonging to the majority, instilling a form of social solidarity under social

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