The Sweet Unknown: The Mars and Mondelez Companies

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There are abounding number of industries viewed to have had monopolies throughout their respective histories like the technology, energy, and consumer product industry. They are viewed as monopolies, because not only does one of many company within the industry have a bigger share of the market, but the company also has the power to adjust the prices on many of their commodity. A monopoly can happen in any industry, even in the confectionary industry. Mars inc. and Mondelez int. have powerful histories and an important place in the confectionary industry. The question is, is it enough to consider them virtual monopolies? Though these companies are not even close to possessing 50% or more of the confectionary industry market, they still can be looked as companies that have created a virtual monopoly. The companies Mars and Mondelez are the two leading confectionary companies in the confectionary industry market and seem to have the power to be called virtual monopoly, because both are enterprises supplying more than one particular confectionary commodity. Plus, the lack of a substitute goods equivalent to the commodities supplied by Mars and Mondelez, gives these companies power over the cost and supply of the goods. Which if they proceed with taking control of the confectionary market, that means these two companies will approach the title of a monopoly, defined by Robert Feenstra: (“A monopoly exists when an specific person or enterprise is the only supplier of a particular commodity.Monopolies are thus characterized by a lack of economic competition to produce the good or service and a lack of viable substitute goods. The verb “monopolize” refer to the process by which a company gains the ability to raise prices or exclude comp... ... middle of paper ... .../candy-fun-facts/ 14)http://books.google.com/books?id=g26Rtxv4v8MC&pg=PT110&lpg=PT110&dq=Monopolies+are+thus+characterized+by+a+lack+of+economic+competition+to+produce+the+good+or+service+and+a+lack+of+viable+substitute+goods&source=bl&ots=e6xgLV2FMr&sig=Tl6EK9jVa2BLNDz4spHkh1LFiBM&hl=en&sa=X&ei=bDdCU8yZEejIyAGutYDYDg&ved=0CDoQ6AEwAg#v=onepage&q&f=false 14)http://247wallst.com/investing/2011/03/22/the-new-generation-of-american-monopolies/2/ 15)http://usatoday30.usatoday.com/money/industries/food/2008-04-28-buffet-mars-wrigley_N.htm 16)http://features.blogs.fortune.cnn.com/2013/03/31/the-sweet-secret-world-of-forrest-mars-fortune-1967/ 17)http://www.huffingtonpost.com/2012/05/21/mondelez-kraft_n_1533656.html 18)http://www.foxbusiness.com/industries/2012/10/02/kraft-mondelez-to-trade-as-separate-companies/ 19)http://www.mondelezinternational.com.au/about-us/history

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