Five major productions studios dominated the creation, publication, distribution, and exhibition of films between the 1920s and 1960s. The manner in which one company would control this end-to-end process is the studio system. The control these five majors studios exhibited over the industry allowed them to manipulate the market and ultimately kept the edge of competition among themselves. These five studios were MGM, Paramount, Fox, Warner Bros, and RKO Radio. While the major five’s dominance was unquestionable, there were still three smaller studios that held a measurable market share while not fully demonstrating all aspects of the studio system. The smaller competitors were Universal, Columbia, and United Artists who each only owned …show more content…
The biggest benefit of the studio system was that each studio also owned the abilities to mass produce their film and a cinema chains at which their movies were run. They would release blocks of movies with one A-class movie that featured the best actors and actresses and held a premium budget, and accompany it with a few low budget A-rank films that may had lower production quality, with additional B-movies of varying genres and subjects. Contractually, when the theaters played the A-movies they had to take the B-movies as well, so all levels of quality in film production were sold to the public. The A-ranked movies typically funded the production costs of all the other movies in each block. The streamlined process of having all production resources in one location allowing the studios to produce a movie every one to two weeks and keep a high rate of turnover with new material in their theaters. The block selling of films also benefited the studios when distributing to private theaters as well, because the contractual obligation to play all of the films in the block was still
However, after the dust settled, it was widely accepted that the blacklist was unjust, which enabled many film workers to pursue the movie studios in civil courts through the 1950’s for unpaid contracts and wages (Lewis, 2008). While the studios were initially impacted by the Paramount decision, the breadth of competition and independent successes of smaller studios gave rise to the advancement of innovative filmmaking that may not have been possible if it were not for the Paramount decision. Filmmaking is one of the riskiest and most profitable ventures in modern day society, and without these events, the studios and the film workers may not share the successes that they do
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
Similar to businesses standardizing in making and advertising consumers goods, the practice of mass-producing culture standardized and sped up in the 1920s. Radio became a national obsession. What started out as only a few independent stations soon evolved into huge networks and sponsored programming became popular. Movies during this time became accepted by all social classes with the expansion from rowdy nickelodeons to uptown theaters. With audiences nearing 80 million people a week, the corporate giants Metro-Goldwyn-Mayer, Warner Brothers, and Columbia made the ...
Vertical integration in studio system The term "vertical integration" refers to the structure of a marketplace, which is integrated (rather than segregated) at a variety of crucial levels. In the case of the motion picture industry, the studio system established a market in which the studios owned production facilities, distribution outlets, and theaters. In other words, the studios controlled every level of the marketplace from the top down, from production to exhibition. "Vertical integration" began in the 1910s and inspired the postwar consolidation of the studio system as national distribution companies, such as Paramount merged with production companies, such as Famous Players and Lasky and subsequently began purchasing theater chains. All of the major studios in Hollywood (Paramount, MGM, Warner Bros., etc) owned theater chains; the minors, Universal, Columbia, and United artists, did not.
To date, Warner Bro’s has over 6,500 feature films and around 3,000 television series that contains more than 10,000 episodes (“Company” par 5). Every great movie company has a background story to their success. What were then four brothers traveling with a movie projector turned into a successful movie company that has entertained crowds for generations (“Company” par 7). The vitaphone, the talkie, and the first four-legged movie star were introduced during the 1920’s, and helped define the Warner Brother company (Company par 6). Warner Brothers, a company created by four brothers during the 1920’s, revolutionized the film industry by modernizing the concept of cinematography (Company par 6).
The roaring twenties would be nothing without the roar of the MGM Lion. “If Hollywood had no other studio than Metro-Goldwyn-Mayer, the town still would have been the movie capital of the world” (Fricke para 1). MGM enchanted audiences with its high-budgeted films and glamorous list of stars (Hanson para 1). Three failing movie companies came together in 1924 in hopes to make it big in the motion picture industry, and it did (Fricke para 3). Metro-Goldwyn-Mayer created spectacles of movies after its merging which made MGM one of the most prosperous motion picture companies in the 1920’s (Hanson para 2).
Largely influenced by the French New Wave and other international film movements, many American filmmakers in the late 1960s to 1970s sought to revolutionize Hollywood cinema in a similar way. The New Hollywood movement, also referred to as the “American New Wave” and the “Hollywood Renaissance,” defied traditional Hollywood standards and practices in countless ways, creating a more innovative and artistic style of filmmaking. Due to the advent and popularity of television, significant decrease in movie theater attendance, rising production costs, and changing tastes of American audiences, particularly in the younger generation, Hollywood studios were in a state of financial disaster. Many studios thus hired a host of young filmmakers to revitalize the business, and let them experiment and have almost complete creative control over their films. In addition, the abandonment of the restrictive Motion Picture Production Code in 1967 and the subsequent adoption of the MPAA’s rating system in 1968 opened the door to an era of increased artistic freedom and expression.
Films were blossoming during the “Roaring twenties.” At the beginning of the decade, films were created mostly in Hollywood and West Coast, but as well as in Arizona and New Jersey. Most people do not know that the greatest output of films was between 1920 and 1930 and was 800 films per year. Nowadays, people consider big output of 500 films per year. The film business was a huge one because the capital investments were over $2 billion. At the end of the decade there were 20 studios in Hollywood and the interest in films was greater then ever.
The Studio System Key point about the studio system could be: Despite being one of the biggest industries in the United States, indeed the World, the internal workings of the 'dream factory' that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930.
A new edition to the course lineup, this week's film classic, Sunset Boulevard. This film will focus on the culture and environment of the Hollywood studio system that produces the kind of motion pictures that the whole world recognizes as "Hollywood movies." There have been many movies from the silent era to the present that either glamorize or vilify the culture of Hollywood, typically focusing on the celebrities (both in front of and behind the camera) who populate the "dream factories" of Hollywood. But we cannot completely understand the culture of Hollywood unless we recognize that motion pictures are big business as well as entertainment, and that Hollywood necessarily includes both creative and commercial
Thompson, K 2003, ‘The struggle for the expanding american film industry’, in Film history : an introduction, 2nd ed, McGraw-Hill, Boston, pp. 37-54
...ons as to why the studio system collapsed and how Hollywood tried to prevent this from happening. The Hollywood we see today is a reformed version of the old studio system, yet is still seen as the most dominant film industry in the world, despite its earlier collapse.
During the nineteen twenties films were becoming more popular, creating five major studios and three minor studios (“Films History of The 1920s.”) The five major studios, some of which are still around today, were: Warner Brothers, Paramount Pictures (originally named Famous players), Mutual Film Corporation, Metro-Goldwyn-Mayer, and Fox Film Corporation. Warner Bros. Pictures, incorporated in 1923 by the brothers (Jack, Harry, Albert, and Sam); the studio's first principal asset was Rin Tin Tin. MGM, first named Metro-Goldwyn Pictures - in 1924 formed from the merger of Metro Pictures (1915), Samuel Goldwyn Picture Corporation (1917), and the Louis B. Mayer Pictures Company (1918).
...in many times in the past while massive budgets and licensing deals seem to be predominant
film can make or break a movie. Marketing a film takes up a great deal of the money that is