The Structure of the Media Conglomerate The Walt Disney Companya and Their Role in Society

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This paper will discuss the structure of the media conglomerate The Walt Disney Company and their role in society. Analyzing and evaluating their media products and interpreting how they get their message out to the masses through their different subsidiaries. This media giant is not just in the amusement park business. The Walt Disney Company is an example of a media convergence where the ownership has different subsidiaries under on large corporate umbrella. This paper examines the Disney brand, the positives or negatives of the conglomeration, the diversity in programming and their strong public identity.

The Walt Disney Company: More Media than Amusement Park

Description. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks, and resorts, studio entertainment, consumer products and interactive media. The Walt Disney Company, commonly known as Disney is an American multination mass media corporation headquartering Walt Disney Studios, Burbank, California. Disney is the largest media conglomerate in the world in terms of revenue. It is one of the biggest media conglomerate because of its various owned cable shows, movies, publishing, internet, and music. Disney was founded on October 16, 1923, by Walt and Roy Disney. The current CEO of The Walt Disney Company now is Bob Iger, he was named president of Disney in 2000, and later succeeded Michael Eisner as chief executive. Disney uses its size and ownership to cross-promote its products across its various subsidiaries routinely. Examples of this can be seen in the promotion of upcoming films on Disney chan...

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...ir favorite brands, characters and stories anywhere, at any time, on every platform. Through Twitter I can stay connected and engaged to ESPN.

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Retweeted by Millz.

Conclusion

The Walt Disney Company, together with its subsidiaries, is a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. It is the world’s largest media company and the most respected and beloved brands around the globe. Disney focuses on generating the best creative content possible, fostering innovation and utilizing the latest technology, while expanding into new markets around the world.

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