The Similarities Between Kirby And Ullala

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In each of the cases discussed in this report, the court is presented the challenge of deciding whether to protect a celebrityʻs right to publicity or to protect and artistʻs constitutional right to free speech. These protections are at conflict because the First amendment encourages the unencumbered exchange of ideas and public discourse, which celebrities are an inextricable part of. Yet, the right to publicity entitles a celebrity to profit from their reputation and prevent others from doing so. Despite the similarities present between these cases, the evidence presented as well as the circumstances surrounding each case distinguish them from each other. For example, the first two cases involve the argument of a videogame companyʻs use of …show more content…

Sega of America case, singer Keirin Kirby claimed that the video game distribution company Sega appropriated her persona in their video game Space Channel 5. Kirby argued that Sega created the main character of the video game, Ulala, to resemble her specific fashion choices, dance moves, and personality for their economic gain. She also asserted that because she did not authorize Sega to appropriate her persona, they violated her right to publicity. The case lists the notable similarities between Kirby and the Ulala character, including their physical appearance, and even the phrases they use (144 Cal. App. 4th pg. 48). Another similarity mentioned is that the video game characterʻs name is similar to the phrase “ooh la la,” which Kirby argued is her distinctive phrase that she uses to introduce herself in one of her music videos and is a part of three of her songs (144 Cal. App. 4th pg. 47). Despite these numerous similarities, the court decided that they were inadequate in demonstrating an infringement of Kirbyʻs right of publicity under the “transformative test.” This test is applied in cases involving the right of publicity to determine if an artistʻs depiction incorporates some elements of a celebrityʻs identity but adds significant changes to it for originality (144 Cal. App. 4th pg. 47). If the work is not significantly original and is a replication of the celebrityʻs identity, then it does not receive First amendment …show more content…

App. 4th pg. 1018). Another feature allowed players to manipulate the voices of the band members to sing in the voice of the opposite sex (192 Cal. App. 4th pg. 1018). Lastly, players had the option to make the band members perform individually or with members of other bands that were also featured in the game (192 Cal. App. 4th pg. 1018). No Doubt did not agree to Activisionʻs use of their identities for any of these purposes. In applying the transformative test, the court found that Activisionʻs depictions of the band members were obviously imitative and should not be protected by the First

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