The Scarecrow Rhetorical Analysis

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Ethos, Logos, and Pathos in “The Scarecrow” Chipotle uses pathos, ethos, and logos in their advertisement to attract electronic consumers to download their app “The Scarecrow.” Pathos, by definition, makes the audience relate to the characters or feel a certain strong emotion. Chipotle uses pathos to their advantage in numerous ways. They begin to use pathos when they show the scarecrow, our main character, entering the factory. It shows the scarecrow as an average factory worker. Many people work commercial jobs in manufacturing or any sort of common job. Most of the audience will be able to relate with the scarecrow and feel some sort of connection with him/her. We then see an a black, metallic bird looking over the factory. Its actions and appearance show that it …show more content…

The advertisement shows a young boy eating chicken from the factory, with the scarecrow looking morosely at him. The scarecrow knows where that chicken is from and feels horrible. It shows the audience the horridness of that factory and makes the audience feel bad for the scarecrow and hate the factory even more. Another example of pathos is the cow in the machine. When the scarecrow opens the building and sees the cow, the cow looks at the scarecrow helplessly. This makes the audience feel sympathy for the cow and want to get the cow out of that position. It also makes the audience hate the factory even more. The scarecrow’s reaction is pathos as well. Its eyes show that it wants to help all the animals. The audience feels sympathy for the scarecrow, knowing what it must feel like to be so helpless. At this point, the audience has a connection with the scarecrow. When the scarecrow sees the chemical fields and the new signs, it gets taken aback and is surprised. The audience shares these feeling with the scarecrow. Throughout the whole advertisement, the music has assisted the mood. During the sad moments, the song was morose. Right

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