The Representation of Gender in Bond's Films Goldeneye and Goldfinger
There are two films in particular that I have chosen to look at that
show how the representation of gender in Bond movies has changed
throughout the years. These two films are 'Goldeneye' and
'Goldfinger.'
There are many reasons that the representation of gender has changed
between these two films. The most obvious being a change in society.
The two films were made thirty one years apart. Women are now accepted
as being something more that just producing babies and being there to
be slept with.
Between the Bond films 'Licensed to Kill' and 'Goldeneye' a lot of
changes in characters were made. This is due to a lot of controversy
about the portrayal of woman in the Bond films. People, especially
women did not like, that women were being seen as week sex objects who
had to rely on men to be saved.
Today's society has changed a great deal since the first Bond films,
women are now seen as equal to men, and have come into their own. This
difference is shown in the films 'Goldfinger' and 'Goldeneye.'
One of the most important changes that showed how the representation
of gender has changed was the fact that 'M' is now played by a woman,
(In the earlier film 'Goldfinger' 'M' is played by a man.)
'M' in Goldeneye is now played by a woman and not by a typical Bond
girl, but by a respectable, intelligent, mature woman who is seen just
as capable of making decisions as a man.
The first woman that we saw in 'Goldfinger' is a belly dancer, dressed
in next to nothing, and within a few minutes is seen semi naked in the
bath. This shows how women were portrayed...
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more intelligent and vital for the plot. Saying this, James Bond has,
and will probably will always have girls which are there to be sexy,
and to look good, the only difference now being that these girls are
appearing less and less but being replaced with sexy intelligent
women, who are just as respected as Bond himself. These changes have
been growing fast, due to the fast development in out culture. Women
are now seen as equals to men and the newer Bond films show this.
It would seam clear that women in Bond films will continue to grow and
change in line with the development within society. However while the
Bond girls have moved on, one thing remains hardly unchanged …. Bond
himself. He may be licensed to kill, but his aims will always be on
the latest female challenge (a challenge that he will always rise to!)
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