The Power of Hip-hop in the Business World

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Since its conception, Hip-Hop culture has always been popular among young people. Now businesses are beginning to use Hip-Hop cultures popularity among the young people to increase the sales of their products. By advertising fashion, films and other miscellaneous types of products businesses use the hip hop culture to appeal to a target audience.

Since the late 1970s, Hip-Hop fashion has changed significantly over the years. As the future approaches it has become a prominent part of the fashion world as a whole across the world and for all ethnicities. During the 1980s, fashion consisted of clothing items like large glasses; Kangol hats multi-finger rings and Adidas sneakers. These items were worn by the "big" hip-hop stars like Run-DMC and LL Cool J. Performers such as Kurtis Blow and Big Daddy Kane also helped popularize the wearing of gold necklaces and other such jewelry. Popular haircuts ranged from the early-1980s "Jheri Curl" to the late-1980s hi-top fade which was what the men sported. Also during the late 1980s, fashions and hair styles symbolizing the Black Pride movement, including Africa chains, dreadlocks, and red-black-and-green clothing became popular as well, promoted by artists such as Queen Latifa, KRS ONE, and Public Enemy. 1980s hip-hop fashion was remembered as one of the most important elements of old school hip-hop. The latest chapter in mainstream America's gold rush to poverty began in 1986, when rappers Run-DMC gave new life to Adidas products with their hit single "My Adidas," a song to recognize their favorite brand.

Already, the popular rap trio had a number of fans copying their signature style of gold medallions, black-and-white Adidas tracksuits and low-cut Adidas sneakers, worn without lace...

... middle of paper ...

... hip hop community elevated from being a riot provoking culture to a multi-million dollar community with entrepreneurs like Shawn " Jay-Z" Carter, Sean" P. Diddy" Combs, "Russell Simmons", Curtis "50 Cent" Jackson and Marshall "Eminem" Mathers. The emergence of these entrepreneurs is serving as motivation for others admiring their work. The young people automatically think that if their favorite artists became rich through entrepreneurship then they can do it as well. Hip-Hop artists are now focusing on the youth and what they do with their lives.

Businesses love an artist who is the main point of attention because that way they can push their products off the shelves. Other businesses are not so comfortable with the Hip-Hop community and its members. As the time passes, this community expands both in the business world and in the homes of the young people.

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