The Political Mind Summary

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How an individual frames oneself determines how the audience will view one. During the 2016 presidential debates, speeches, and other media airings of conservative presidential candidates, people who run for president get the chance to frame themselves in the way they want and the audience then unconsciously places its own narratives on them. Donald Trump is one of the Republican presidential candidates running in the election of 2016 and he is one to use framing as a strategy to gain recognition among the other presidential candidates. How does Trump frame himself in order to gain so much popularity? George Lakoff, the author of the book titled The Political Mind, is a cognitive scientist who talks about how issues are framed, and how that …show more content…

In his chapter, “Anna Nicole on the Brain,” he explains how the addition of narratives completes the structure of an election. In his book, he makes use of the concept “narratives” and reinforces ways that it shapes one’s identity. Narratives are the connections one makes based on the things he or she has seen in the past: stories, events, cliché’s, etc. Lakoff writes about Anna Nicole Smith as a humble woman in Texas, a stripper, a model, the wife of an aging billionaire; people had created endless narratives about her: a gold-digger, a celebrity, an empty-headed one, etc. Lakoff implies that it is a part of human nature and basic rights, to want to discuss what one’s narrative would be like. Narratives have an influence and people may or may not put their narratives aside, depending on whether they have the ability or not. The author talks about narratives and how each individual lives out his or her own narrative. “In a New Enlightenment, cultural narratives will not be gone, replaced by cold, hard reason. Cultural narratives are part of the permanent furniture of our brains” (36). Cultural narratives are stories that repeat, such as the American dream, Redemption, The Superhero, …show more content…

However, now that he has won the support of many American citizens, he has become a more calm person and interacts with the other candidates in a calmer manner. As Lakoff denotes, “Since voters’ opinions are neither logical nor self-made, they should be altered, not obeyed. Politicians should ‘not follow polls but use them to see how they can change public opinion to their moral worldview.’” Similarly, Trump as a “businessman” is not a politician, yet tries to change public opinion to his moral

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