The Market Mix and Thorpe Park

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The Market Mix and Thorpe Park

Thorpe Park is very good at marketing and getting the results it

wants. This is because they follow the 4 P's, otherwise known as the

Marketing Mix. The 4 P's for the park are:

· Place - The location of the park

· Product - The rides and other products in the park

· Price - the pricing strategies the park uses

· Promotion - Sales promotions, promotional campaigns, offers, and

third party promotions.

The park is located in a very good spot. It is surrounded by water

which can be used as a river, and also attracts people as it can be

used for the wet rides. It also attracts people as it is very

attractive to be surrounded by water, as there are nice views. The

park uses the water to it's advantage on the rides too, for example on

Vortex, there are parts of the ride where it looks asif you are going

to land in the water, which can be very scary, causing the ride to be

more thrilling which achieves the rides target to be frightening. The

park is situated only 20 miles from the centre of London and is very

close to the M25 and M3, so it has good access roads for people which

have to travel a distance to get there. The park has two train

stations near it, one of these being Staines station, which is only

five minutes away by bus. Staines Station has regular trains going to

and from it, and also a train direct to Staines from Londonwaterloo,

with a shuttle bus going straight to the park, from the station every

30 minutes. If all else fails, there is a coach from Victoria to

Thorpe park, or just by entering your postcode on the website, they

will find the nearest places to get a coach from. With the park being

so near to London, and with so many ways of getting to the park, it

makes it easier for people to come from further away, attracting a lot

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