The Lyns Advertisement

The Lynx Advertisement

For those who don’t know Lynx is on if the major brands of male

deodorant. There have been many other Lynx adverts in the past and

they are designed to appeal to the older male audience.

This advert is titled “If only” which straight away suggests that the

advert is going to show what someone or a group of people wish for or

dream of, what they would like something to be like.

The opening starts with a woman standing outside a London tube station

in the rain. Her hair is wet and she doesn’t look happy. But then as

the camera gets closer to her she puts on a smile and says

“Hi, your not late it’s my watch, its always fast.”

This is a strange thing for a woman stood out in the pouring rain to

say. From when she starts speaking it is clear that what the camera is

seeing is meant to be what the boyfriend of the women is seeing. The

camera is taking his place or showing it from his point of view.

But its what the woman actually says that is surprising because its

not what you would have expected her to say. It is very

uncharacteristic. I personally would have expected her to rant on

about how she had been waiting in the pouring rain for half an hour or

something else along those lines. I am not alone in thinking this, in

fact most males of our species would expect to see exactly the same

thing and that is why you can tell as soon as she says this line that

the product being advertised must be for men. Very few women would

find this line amusing because it’s taking the mickey out of them.

The picture then changes to a different woman sitting on a couch and

background music then begins.

“You loo...

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...imed at

young men especially, so the advert is comical and has many beautiful

women in it to attract that audience. It does have background music

which was made especially for the advert. There is no singing. The

music starts slow and has a very

The adverts title “If only” is very appropriate because the advert is

showing what most men would like women to say in the common situations

that are played out in the course of the advert. What the women say is

in fact the complete opposite of what they would say, but the advert

wants men to believe that using Lynx will make the women say what men

want them to. The Lynx effect is supposed to overpower the women into

worshipping men. Obviously this doesn’t happen but hey men aren’t all

as smart as me and most of them would do anything to get a woman. It’s

pathetic really.