The main marketing process in the music industry that has not become obsolete is marketing music as live performances (touring and performing live). Attending a concert entails more than just listening to the music, it is an experience that involves many different dimensions of music, including the visual effects and the atmosphere, that many consumers want to have. Nothing has been able to replace the experience of attending a live music concert to date, which is the main reason that marketing music through touring has remained a staple source of income for artists. Concert promoters, such as Live Nation, which was mentioned in the reading, continue to thrive in the digital era regardless of what is happening with digital or physical music …show more content…
The term “long tail” was first coined by Chris Anderson of Wired Magazine in 2004, used to describe the strategy of when the artist will release their work digitally. Digital releases allowed artists/musicians to reach areas of the market they would have never been able to reach had they released their music only on a physical platform. When released on a physical platform, many “pockets” of the market are forgotten because they are too small, and would turn a loss rather than a profit if marketing executives released the album in those areas. The “tail” in “long tail” is used to describe the far off areas of the market that are unreachable by the usual means of distribution. However, by releasing music digitally, the music is then released worldwide, allowing people in these otherwise unreachable “tails” to have access to the music. The “long tail” strategy gave way to another strategy, known as “squirreling the tail”, where people would make use of digital data for sales, looking for the “awareness bumps” to figure out how to market the music. The “long tail” strategy is mostly used by indie artists in order to reach their niche markets. Indie artists do not have the same power in marketing as mainstream artists do, so they often rely on this strategy in order to appeal to the “tail” of the market to release and promote their
Artists and fans alike have been at the forefront of the music-scene revolution, and both have benefited in a number of ways. While major record labels try to find new ways to return to the years of massive profit, many artists have found new ways to connect with fans on a more personal level as well as new ways to get their music heard. Fans are discovering the perks of following artists that aren't controlled by four-record deals and corporate input. The music landscape is changing. This is a good thing.
Pfanner, Eric. "Music Industry Sales Rise, and Digital Revenue Gets the Credit." Business Day Technology. The Nre York Times, 26 Feb 2013. Web. 21 Mar 2014.
For example, music is becoming more widely available to the general public with the introduction of mp3 players and the growth of the online music industry. The essay is concluded with my personal feelings towards the use of electronic technology within the live music industry, as well as the recording studio environment. This conclusion reveals that while the use of electronic technology has become crucial in the modern music market, it should not detract from the quality of live music produced. In this way, I feel that the use of electronic technology – namely drum machines and computerised backing tracks – have had a negative effect on the live music industry, because the majority of artists within the ‘pop’ genre now use computer-generated backing for live performances.
In the past, singers made money through CDs and cassettes. These forms of media have been replaced with digital copies of albums and songs. Even this method of accessing music has begun to fade away with the replacement of streaming services such as Spotify, Apple Music, or Soundcloud. Artists’ music has also been used in advertisements. This can negatively affect the artist’s career. Music artists shouldn’t have their songs in advertising.
Accordingly, this is explaining how bands and musicians, almost have to use their music in commercials, shows, or to advertise a product so they can expand their audience and get their music out there. Without the big cooperate deals musicians could be struggling with their careers since "... the whole idea of buying music to own may be falling by the wayside." (Carter) New and old artists alike are going to have trouble making a paycheck in the music world because of the change from physical sales to streaming.
Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/
An “analyst” was quoted in the case (in 2002) as saying that “people will pay for music on the Internet, eventually.” This person was skeptical of the willingness of consumers to pay for
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
The most significant down side to technology is the loss in revenue from album sales. Illegal downloading of music has become prevalent in today’s society, and many artists—major or independent—receive little to no profit from album sales. Many companies, such as Apple, have tried combating the issue with protected file formats, but a loophole has always been found to bypass the protection. Unsigned and independently signed artists hurt the most, as they pay almost everything out-of-pocket to produce their music. The only feasible response to the loss in revenue, artists have found, is to increase tour dates. In today’s age, it is not rare to find artists who tour more than eight months out of each year. Touring has become one of, if not the only, reliable source of income for many
As technology evolves and progress, humans connection with the outside world diminish. Is our disconnection with the outside world the reason we are seeing record high prices when it comes to attending concerts? Concerts are the only way of connecting with our favorite artist and bands and interact with hundreds of other fans just like us. The cost to attend concerts has increased faster than the decimal meter at the performance. In fact, the average ticket cost has soared by 62 percent from 1996 to 2001 (Krueger).
Historically Popular music has used the newest technology to market itself. Some of the past vehicles for distribution have been records, CD’s, tapes, and sheet music. Contemporary popular music follows this trend using the Internet as the new technology to distribute music. Following the creation of internet, most popular artists have used social media and other internet based media such as streaming sites to gain a mass following. One of the main African American genres that has directly benefited from this technology is Rap/Hip-Hop.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
The music industry impacts the lives of people from around the world. With the implementation of technology, the influence of the music industry has spread to affect anyone with access to technology. Streaming services have contributed to the increased popularity of music. While there are positive effects to being able to stream music and have multiple ways of listening to it, the music industry suffers from the lack of revenue and illegal activity associated with technology. Technology has had both positive and negative effects on the music industry by affecting how people access music and how music is produced
...y captivating shows. With the way we currently support our music industry, heavy with electronics and special effects, the art of performing live may become lost in the near future.
Musicians have many options when it comes to gaining an audience of listeners to buy their latest album. Many different types of media can be used to promote their music. The main reason a musician puts out an album is to get money by having as many people buy the album as possible. So, musicians usually focus on three areas when promoting their music. They use the traditional way of radio, the visual way of television, and the combination of both on the internet. In the end they hope to have sold as many albums as possible.