Nicholas Duerson Jack Donato CIS 221 December 2, 2015 The Innovating iPhone: A Game Changer 1During the time of Motorola Razr and Nokia “track-phones", a new technology was being designed under the insightful direction of the one and only Steve Jobs. With the outstanding Apple presentations annually releasing technology updates to the masses, Steve Jobs promised to deliver something revolutionary: a massive upgrade to its already popular iPod. Not only would the iPod have touch controls, but the access to the internet and mobile communication would be made readily available. Thus, the birth of the iPhone had come to fruition. One of the most common accessories that people utilize today is the iPhone. Not only can we use real-time tracking for GPS to find our favorite restaurants but the fact we can communicate with other persons and interact with them on a whole new level shows how revolutionary the iPhone is. Unveiled at one of its parent company presentations, the iPhone was given to us early January of 2007. Steve Jobs wanted to revolutionize the mobile phone industry with internet access mainstreamed on your mobile phone, a touch-screen that was capable of the “pinch-pull” methods of ease, piggybacked concepts that came from the iPod predecessor, along with all of the other features you could find on the current mobile phone technology network. Steve Jobs had hit a homer with his product! Upon its initial release, the phone was priced at around $600 if you wanted the eight gig model and a modest $500 for the four gig option if you signed on board with it’s exclusive service partner/provider AT&T.(1) Even though the skeptics said that the price was way too absurd to jump on board with, its initial hype was excessive. Consume... ... middle of paper ... ...ed, and now people from all classes of life own an iPhone. It is my opinion that Apple initially intended for the iPhone to be more of a business tool for the white collar worker. As time and technology progressed and the iPhone became so popular, Apple was able to manufacture the phone at a cost that blue collar workers could afford, thus changing their marketing plan. Therefore, it is my conclusion that Apple started with one marketing plan, and as the opportunity presented itself, changed direction and broadened their target customer base to include a much larger population. Works Cited (1) “Apple Press Info." Apple IPod and IPhone History. Apple, n.d. Web. 29 Nov. 2015. (2) “iPhone History." Apple-history.com /. N.p., n.d. Web. 30 Nov. 2015. (3) “Login to Library Databases." What 's In Your IPhone. Access Science, n.d. Web. 01 Dec. 2015.
Many people get excited when a new iPhone is about to be released. In addition, there are many customers who camp outside either the Apple store or their phone company store for days, just to get a hold of one. One thing many don’t realize is that its literally the same phone as previous ones. Thousands of people seriously think they’re paying for a new phone with better adjustments than the previous iPhone, instead of paying for a newly developed phone with a stronger iOS system and better features, not just little simple improvements. They end up paying for a phone that’s similar to the previous one.
In June of 2007, the first iPhone was released, revolutionizing our way of living. For the past seven years, it has been known worldwide as one of the top smartphones. Since then, we have become reliant on mobile devices and technology in general making them a necessity for everyday life. The iPhone has further influenced our lifestyle due to its advanced and convenient features. Using the iPhone’s capabilities as the basis, this paper will explore the impact on our society from the use of, and dependence on iPhones. It will further analyze if these outcomes are in fact positive. The iPhone has become substantial in how we function, creating a significant change in our culture. Since iPhones do influence our lives, it is important to interpret how it is accomplished.
This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.
Product;the key is providing a product that appeals to customers in more than way “iPhone is more than just a phone. It combines three devices in one: a revolutionary mobile phone, a widescreen iPod, and a breakthrough Internet device. All that and more makes it the best phone you’ll ever use” apple website.By investing in a phone that is capable to provide all these different functionalities save consumers ...
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Dynamic changes in consumers’ needs and preferences had led to a long history of technological innovation and developments. Among these developments, mobile phone devices have had one of the fastest household adoption rates of any technology in the world’s modern history (Comer and Wikle, 2008). Since the start of the 21st century, smartphones started becoming widespread. From 2012 onwards, most of these phones began having high-speed mobile broadband 4G LTE, motion sensors, mobile payment and many more functions. As a mobile phone built on a mobile operating system, smartphones have more advanced computing capability and connectivity than feature phones. As humans become increasingly reliant on technology today, most smartphone producers would
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Apple and Android phones are currently the preferred mobile devices among many consumers. The two share the common feature of being smartphones in that they share the general functionality similarities such as application capability whereby more operations apart from the mainstream phone functions can be performed on the devices. Such operations include: downloading and installing applications, file sharing via applications and email, taking pictures and video recording in addition to better screen display far better than the original dot matrix.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
[1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012]
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations
New iPhones (5c) was launched in the market keeping in mind the cost of the phone and similar features to ...
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
Smartphone Communication across the globe has recently changed since the invention of the smartphone. This high tech tool has many features that can help make someone’s life a little bit easier. It has improved ways of thinking as well as the way people go about their daily activities. The smartphone capability of searching for things quicker and making communication easier allows people around the globe to stay connected at faster speeds than ever before. Before the smartphone was ever created, there were other phones, as well as computers, that allowed people to keep in touch with each other and be aware of what was going on around them.