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Influence of advertising on consumers
Fast food and the role on america health
Fast food and its effects on health essay abstract
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“If today’s youth consumed fast food occasionally, this would not be a public health crisis” (Harris, et al. 2010). The one thing everyone wonders is how fast food companies manage to have so many loyal customers despite all of the non-nutritional food that they supply their buyers with. The answer is advertising. The power advertisements have to influence decisions and affect people’s lives especially those of a younger age is astounding. Advertisers know just how and who to target. In Schlosser’s book Fast Food Nation, he tells the reader how advertisers use specific techniques like “cradle-to-grave” creating lifelong consumers in kids. Schlosser, like many other researchers, have found that advertising to kids when they’re younger make them be loyal to the company, and a child’s “brand loyalty” may begin as early as the age of two (Schlosser, p. 43). Fast food advertising exploits and harms children all over the world, therefore it is important for people to take precautionary measures and put a limit to this epidemic.
In order to advertise and gain more consumers advertisers know that they must deal with certain factors such as the age element. Children today consume vast majorities of media spending sometimes up to 44.5 hours or more per week watching television, on the computer, or on game screens (American Psychological Association, 2009). With this being said it allows fast food advertisers to know just where they can grasp the attention of the young. When targeting kids who are younger, a study done by Bernhardt showed that sixty-nine percent of ads aimed at children included toys and in some way movie tie-ins were present (2013). The American Psychological Association stated in their research, children six and under of...
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...ly to children and teens so that the consumption of unhealthy foods can stop being purchased. Limiting fast food advertising on children’s television networks, stopping unfair marketing targeted to children (ads that focus on promotions and not the food), and ensuring that specific age groups are not targeted in in certain ways will all be beneficial to the health of a child.
The way kids are consuming fast food nowadays is out of control. Fast food advertising seems to have its hold on the youth and certain measures need to be taken to stop it. Fast food advertising lures children in of all ages but the way it is harming and exploiting the youth is often ignored until it’s too late. Everyone sees the external damage that fast food is causing, and that is exactly why parents, schools, and the government itself need to be cautious and take precautionary measures.
We must do something about fast food products, to stop from affecting children and leading them to obesity. Is what reflect David Barboza’s article “If You Pitch It, They Will Eat.” School’s, Parent’s, Policy Makers, etc… Should take the lead in this action, by reducing many unhealthy food products from school’s, store’s, and place’s close to home. There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it!
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
Fast food has infiltrated every nook and cranny of American society. Everywhere you turn you can see a fast food restaurant. An industry that modestly began with very few hot dog and hamburger vendors now has become a multi-international industry selling its products to paying customers. Fast food can be found anywhere imaginable. Fast food is now served at restaurants and drive-through, at stadiums, airports, schools all over the nation. Surprisingly fast food can even be found at hospital cafeterias. In the past, people in the United States used to eat healthier and prepared food with their families. Today, many young people prefer to eat fast food such as high fat hamburgers, French-fries, fried chicken, or pizza in fast
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Advertising for fast food disproportionately targets children, obesity rates are going up, there are labs dedicated to creating food flavors, and the cleanliness of the restaurants where the food itself is served is questionable. The negative impacts the fast food industry has on the world have their roots in biology. The taste of the food is engineered to appeal to our taste buds, and after the access to fast food increased, our bodies began to crave it. Clearly, the fast food industry must undergo significant change to ensure its impact on the world is a positive one. It’s imperative that this change must be made within the near future, should the mass consumption of unsanitary food be prevented, and ensure that cheap food is somewhat
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies? marketing campaigns: minorities and children. With increased education and a pro-active stance on regular exercise, people can start to reverse the trend of obesity in America.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
...less frequently, their desire and addiction to these unhealthy foods will be reduced. Advertising and media should instead be used to promote healthy eating and lifestyle habits such as Michelle Obama’s Lets move! campaign. This initiative works at taking steps to encourage children to form healthy habits. Michelle Obama created the “MyPlate” icon to educate and help parents make better lifestyle decisions for their kids. Since the launching, (Letsmove.gov) Another one of her programs is called Society would be much healthier if advertisements now used to endorse the fast or processed food industry were instead used to promote improved health choices for audiences. The ultimate goal of society should be to develop and encourage healthy eating habits from a young age by being mindful of what one buys and eats, thus building a healthy and stable relationship with food
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.