The Importance Of Store Layout And Store Design

Question 1: A segment of a market is a subset of organization or people that have some similar characteristics. If the organization concentrates only on targeting the entire of a mass market, the organization will not survive. The importance of segmentation is allowing a business to reach the consumer with more precise and specific needs and desire. This is beneficial to the company in the long run because they are able to use their resources to businesses more effectively and make better marketing strategy decisions. There are many bases that a market can be segmented such as the demographic segmentation include many variables such as the age, gender, income, family size…. And depending on this basis the market is divided into groups. The psychological segmentation is related to lifestyle and personal attributes pattern. The benefit segmentation is when a company

We have install table that helps to open boxes and count merchandise, keep the most needed tools nearby such as calculators, box cutters, pricing guns, the recycling containers and the garbage should be put it nearby to the rear door. We have to put enough lighting to see clearly the inventories. We have also to use safety equipment for example hand trucks, pallet jacks.

The importance of store layout and store design is presenting most available products to customers, it can also encourage customers and to help themselves, it can increases the sales and ensure that a brand is positioned in a good way and allowing to differentiate the brand from its competitors. An effective design can increase the understanding of a customer and therefore it increases the sales, helps the customers to know more about the product and the brand itself. It has also an influence on the item that was purchased, stored and the money and time that was spent. ( Sherman et al,