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Globalization and its impact
Globalization and its impact
Consumer culture
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Supporting these redevelopments is the intense shopping trend that has affected most parts of the world. Shopping is both the common denominator and the public face of these globalization projects: everyone can “buy into” the symbolic economy, pursuing their private dreams in public spaces. These new, mixed-use shopping developments are consumption spaces where urban residents can act as modern – or global – consumers and display their savvy and wealth.
(World urban forum, 2004)
With globalization come new forms and cultures, as well as an infusion of new and old cultures in the cities. The emergence of these new trends leads to what can be called “consumption spaces”, areas witness to a culture of amplified shopping. While these spaces are in today’s world a sign of
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It is something that is being felt before it is understood. He continues by suggesting that architecture, design and layout of the place draws attention. And seduction is a mode of power here that works through curiosity. Yet the degree of this drawing in is also controlled and different in various spaces (Allen, 2006).
Walking in the shopping streets of my case study, there are times that one feels the choices and options are restricted, and possibilities are to a certain degree excluded through ambient qualities. Although it is not clear to what extent the corporate multinational firms have become aware of the amount of control of a space that can be gained through ways other than hard edges or other forms of exclusion, I do agree with Allen on the fact that nowadays public spaces involve inclusion through an obscure form of power that restricts your choices and option by a certain degree (Allen, 2006).
3.5.2 Pedestrian
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Richard Louv attempts to question the modern consumer culture of the United States by juxtaposing the complexity of purchasing a modern “Mercedes SUV” with the simplicity of staring out the window of a car. Louv uses a multitude of images to remind his audience ¬¬ who are likely the same age as he is ¬¬ of their childhood experiences. Louv also uses personal anecdotes to promote the drastic differences between simple wholesome actions and the modern consumer culture. His use of rhetorical questions also helps the reader in his/her attempt to understand that, “people no longer consider the physical world worth watching.” Louv’s use of technically specific words like, “municipalities” helps him to qualify his statements. The use of rhetorical
There are many people who are driven by consumerism and many people who wish they can get in touch with that type of world. Consumers are often promoted to advertise more of the products that they are buying to get more people to buy more products. Hari Kunzru, author of “Raj, Bohemian,” creates a narrator who is obsessed with maintaining his individuality and free will in a world that is overcome with consumerism. Believes that the world takes away individuality when consumerism comes into play and how hard it is to maintain their true self. In her LA Times article “Teen Haulers Create a Fashion Force,” Andrea Chang writes about the phenomenon of teenage Youtube users who make videos that publicize their latest shopping binges. She expresses
...ed the lifestyle of Canadians. Their effect on Canadians contributed to the making of our consumer capitalist society. While department stores introduced several innovative ideas to the business world, their negative impact significantly contributes to our materialistic lifestyle. Donica Belisle’s “Retail Nation: Department Stores and the Making of Modern Canada” clearly define these aspects and describe the mass retailers relationship between the public, its stakeholders and Canada’s national identity. The author’s well researched information and various perspectives of a situation support her arguments effectively. In conclusion, Donica Belisle’s book excels in its presentation as it is well written and well organised. She successfully communicates her main points and eliminates bias by presenting both sides of a story, making this a good book for others to read.
Beautiful scenery, delicious foods, and desirable accessories at your fingertips along with other enticements and wishes the mall offers as described by Carolyn Merchant as the modern Garden of Eden in her writing of “Eden Commodified.” Merchant is an award winning writer and professor at the University of California covering the subjects of environmental history and philosophy, making her an expert in the subject of human nature and our connection to the environment. She characterizes the combination of gardens, goods, and ornate architecture as heaven on earth a peaceful, clean, and orderly destination for rich and poor, old and young; however, is this really all she is saying?
Rose, Phyllis. "Shopping and Other Spiritual Adventures in America Today." Language of Composition. Boston; New York: Bedford/St. Marten’s, 2008. 479-481. Print.
With the rise of the economy, more people are spending their time buying merchandise from consumer markets even though it’s a proven fact that people today have less time on their hands than people in the past. In the 21st century time is spent at school and/or work. In the past, there was a lot more time in the hands of individuals. Women spent their time at home taking care of the children, cleaning, and cooking. Men spent majority of their time at work and doing the brunt work. Children spent their days at school and/ or helping their parent depending on the gender of the child. Their free time was spent with family and friends. Not much time was spent shopping unlike today. Whenever society today has leisure time we spend that time making sure we look decent and spending the money to do so. In the case of the leisure time spent on South Street families often spend their free time adventuring over at Magic
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
People everywhere are yelling in a distinct accent that I have come to recognize in my week here in Italy. As I walk down one of Florence’s many markets with my father, men and women alike are shouting out descriptive adjectives for their products in butchered English. They were just a part of the medley of noises around me. Tourists are laughing and clicking away at their cameras; drivers are slamming doors to their vans after dropping off the merchandise to the vendors. There is an energy in the air. Carts are inches away from each other, packed in one after another as far as my eighth grade eye can see. Looking around I see other American tourists looking annoyed by the enthusiastic salesmen, but I am in my place, shopping. I can’t wait to start buying presents for my family and myself. We had just stopped at a bank that morning and I am eager to spend my new euros. Unbeknownst to me though are the unspoken rules of the market place: bartering.
Goss argues that developers and designers of the built environment, specifically shopping centers and malls, use the power of place and understanding the structural layout of the space to boost consumption of the retail profits. Shopping centers are separated from the downtown area of shopping, either by distance and/or design. These establishments emerge for many to be the new heart and location for public and social life. In his article The "Magic of the Mall": An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment, Goss also argues that the regulation of the spaces within the mall creates an atmosphere of "community" rather than one that is "public". This article’s main argument is that developers manufacture an illusion of doing more than just shopping when designing malls and shopping centers.
The freedom to choose and globalization helped in the establishment of modern super markets. A standard supermarket displays more than 30,000 items (Cross, 2000:55). Assu...
Consumerism has always been a big part of society back in the golden days. In today’s society, the ongoing debate of wants and needs are not justified by an individual’s wealth, but it is rather opinionated by the generalized public. Not only are the consumers getting caught in this mess, but many retailers are being sucked in as well. Retailers, have to stay up to date with the latest trends, to make sure they get their products across. Human identity is no longer determined by how much a person makes an hour, but by the commodities they possess. Consumers are so centralized on the materialistic items, that they forget what is more valuable and important. Unfortunately, the frivolous consumption has taken over the
For several decades, as if, a typical undergraduate dream has been characterized with few major steps – getting prestigious high education, taking or buying a diploma, and consequently becoming a successful rich careerist with intuitively main goal to consume as much as possible in order to boost one’s utility at highest potential level. In this way of thinking, development of personal individualism and pursue of human values are left behind the curtains. Everything that can be seen on the scene of our being is mass consumerism, which slowly, gradually, but surely is transferring us into a hedonistic consumer society. According to an article in European Journal of Marketing, “A consumer society is defined as one directed largely by the accumulation and consumption of material goods. The term "consumer society" is used in a pejorative sense, coming from the perception that such a society will inevitably be hedonistic. It is the search for instant gratification that we traditionally associate with hedonism….”(41 Issue: 2007). In our way to gain deep pleasure, we are over purchasing items and gadgets which once were thought to be extreme luxuries. Most of the times, we are interested in what kind of IPhone we possess, whether to buy a tablet or a laptop, are we are driving more expensive and fancy car than the others, what is more fashionable – a pair of Armani jeans or a pair of Dolce and Cabaña trousers.
The theories in Jameson’s text “Postmodernism and Consumer Society” can be used to analyze Barthelme’s short story, “I Bought a Little City.” In Barthelme’s story, the city owner made modifications to a good city with the intention of bettering it. Instead, he stripped away the city’s individuality and originality. Jameson’s text allows us to interpret Barthelme’s short story and gives us a revelation of the main character’s behavior and his reasoning behind it. The framework that Jameson utilizes helps us understand why the city owner in “I Bought a Little City” alters a perfectly industrialized city with antique ideals.
Places such as coffee shops and lounges have been included in the structures of these malls to give consumers a more comfortable feeling of relaxation. Instead of shopping and leaving people are more enticed to sit back and relax. Enjoying a meal and a cup of coffee while shopping has become a time consuming yet enjoyable process for most shoppers. It's suggested that the longer a person stays the more money they are bound to spend. Mall managers and scientist are not attempting to manipulate the consumer but more so enhance their shopping experience. There's also a sense of creativity and connectivity found in calming environments such as coffee shops that establishments like shopping malls are trying to bring to the shopping