The Importance Of Product Variety On Brand Quality Perceptions And Brand Choice

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Conlon.C.T, Mortimer.J.H (2010) In many markets Product availability is a critical feature; both long-run andshort-run decisions are made by the firms about the capacity to stoke the inventory of different products, whichbrands to carry, and in the changes of product availability rivals how to respond. Due to mergers, foreclosure, or other factors Product availability can vary over time. Despite the prevalence of these issues, in the literature on the importance of product stocking decisions for firm profits, consumer choices, or vertical relationships, relatively little empirical evidence exists,. Using vending machines, we are able to exogenously alter a firm’s product mix in order to shed light on two central outcomes of interest (i.e., …show more content…

product variety impact the perceived brand quality both when evaluating a single brand and when choosing between brands indicated by the evidences , it is observed that product variety effect even when variety makes the act of choice itself more difficult and frustrating. In addition, after consumers experience the product the effect of product variety on perceived quality and on a concrete dimension such as taste persists, repeat purchase rate also increased by that product variety. Quality perceptions are also affected by the influence of product variety on brand choice, which, in turn, is mediated by the effect of variety on perceived brand expertise and commitment to the category. The effects of product variety identified in two boundary conditions by …show more content…

First these critical factors influencing these practices require identifying. Through the analysis of this study they find three factors that represent SCM practices in the pharmaceutical industry of Bangladesh, namely, collaboration and information sharing among various members, logistics design and IT infrastructure, and organizational culture. Results of their research support two of their hypothesis which they produced, first collaboration and information sharing exert the highest impact of 0.28 (at p < 0.05), followed very closely by logistics design and IT infrastructure with 0.27 (at p < 0.10) on customer satisfaction; the second hypothesis, organizational culture does not reveal any significant influence on business performance. Overall, a variance of 41% in customer satisfaction is accounted for by the antecedents in this

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