The Importance Of Linking BSC To Strategic Planning

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Introduction:

recent organizations now realizing the importance of measuring their performance, this typically translate the management quote that “measure it, manage it”; also they are realizing that, the measures of performance should be used for long term instead of the short term, and to consider non-financial aspects as organizational as the financial ones (Kaplan & Norton, 2000).
So, performance measures should be a crucial and integral component of effective management, since it works as a navigator to ensure that the organization is performing according to its planned objectives, and the actual performance is according to the planned one, this is generally known as a “strategic planning”.
Linking BSC to Strategic planning

Balanced …show more content…

So, BSC is a comprehensive methodology for strategic planning; it is considered the best tool because it enables organization to measure financial and nonfinancial aspects of the performance.
BSC passed through different stages until it became a comprehensive strategic planning tool and integrated with the organizational performance in 1997. In 1992 the BSC was just a tool-kit of performance measurement, and then it evolved to be only as a system to manage organizational performance (Kaplan & Norton, 2001).

BSC as a strategic planning approach is consisting of nine main steps, they are:
1- Strategic analysis
2- Developing strategy
3- Determining the strategic …show more content…

- # of targeted results.
- $ of saving, expenses, revenue, etc…
3- Targets: it shows the preferable (desired) results the organization willing to achieve in the future.
4- Initiatives: are the actions to be taken to achieve the strategic objectives

Strategic [planning at Antony’s Orchard (AO)
Antony’s Orchard is a family-owned entity dealing with apple products for more than 60 years. It has gone through a tremendous growth periods as well as difficult periods during its operating life.
AO experienced the factors those can participate in its success as reported in an interview with its CEO Fob Frost “We have always enjoyed a geographical advantage, so, Orchards are located in some of the best regions in the world for growing apples” Fob

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