The Importance Of Internationalization In The Time Of Globalization

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In the time of globalization internationalization is becoming more relevant for company’s strategies. All companies look for the opportunities in expanding their markets. The main reasons for them are: growing further, creating shareholder value, accessing profit pool, tax barriers transposition, demonstration effects, diversification and sustaining long term competitiveness. Globalization created resources and organizations, which build a great supportive platform for companies to go abroad. Internet, WTO, low-cost communication technologies and increased knowledge about different cultures made the way of internationalization much easier and transparent. One more thing that helps companies to enter new markets is the same language. Nowadays English, Spanish, German, Hindi and Russian are wide used, so it is easier to communicate for companies from the same region. Companies want to grow regardless their home country. More and more MNCs appear in emerging economies. Emerging markets have three underlying characteristics that are consistently relevant to the designated countries. First of all, it is the absolute level of economic development in country. Usually it is measured by GNP per capita. Most of the countries with emerging markets fall into the lower and upper-middle income categories. Secondly, it is the relative pace of economic development, which is indicated by the GDP growth rate. And the last one is the extent of free market system. We can see that there are a lot of emerging multinational corporations in TOP 100 biggest World MNC. So the trend in world market changes. Previously the most of the internationalization theories were made just for developed markets. But nowadays we can adapt theories that are based on beh... ... middle of paper ... ...it. Almost the whole Europe depends on Russian gas delivery every winter. Nowadays EMNCs have more advantages than even 10 years ago. I think that it is even easier for EMNCs to grow because of few reasons. Firstly, developing countries have more hidden opportunities and less competition. Mostly countries with emerging markets have big development potential which EMNC can use accordingly to its needs. Also, because opportunities are “hidden” and the risk is high – company does not need as investments as in developed markets. In the same time, usually if company can develop own industry, the gain is faster and bigger than in developed countries. Secondly, the population and territories often are big so it gives company a chance to experiment and try their products in many areas. Especially we can unite many developing counties in groups with similar characteristics.

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