The Importance Of Impression Management

This theory is a set of assumptions that a person makes, often unconsciously, about the correlations between personality traits, including such widespread assumptions as that warmth is positively correlated with generosity, so that a person who is warm is perceived as being likely also to be generous, and that coldness is positively correlated with seriousness, so that a person who is cold is perceived as being likely also to be serious. Some implicit personality theories also include correlations between psychological and physiognomic traits, such as the belief that intelligence is positively correlated with forehead height or that meanness is negatively correlated with distance between the eyes. Additionally, describes the specific patterns

And form impressions of others largely on the basis of how they communication, verbally and nonverbally. Similarly, it enables people to construct and maintain their private identities. Impression management has been used to define diverse interpersonal communication phenomena, including encounters between strangers, job interviews, friend relationships, romantic relationships, and doctor–patient relationships. The term “impression management” is commonly used interchangeably with self-presentation although some studies differentiate between the two with regard to intended goal direction and authenticity (Newman, 2009). While impression management focuses on goal-directed social activity to enhance one's own image and power, self-presentation focuses on self-relevant or authentic

Impression management presents constructive and favorable images to the public, encouraging a positive outcome. Impression management is a common underlying process that involves social and cultural implications. In regard to the social implications, impression management allows people to carefully craft and construct their public perception. In some cases, in order to obtain a favorable public or social appearance, a person must alter and falsify their persona. The social implications of impression management are not always negative, but there is a fine line between the positive and negative aspects. Impression management in relation to culture has a far more positive outcome. Also, impression management can also be exemplified through spiritual implications. Just as people desire to fit in with their social and cultural groups, people aspire to fit in with their spiritual groups as well. This concept can be demonstrated through the process of altering one’s personality and actions in order to be accepted by a spiritual