In addition to the absence, another approach to ‘normal design’ is familiarity, which considers people’s common behaviors and integrates these familiar actions into the way of designing surrounding products. Familiarity, for the one hand, refers to the amount of time people spend using a particular product. For the other, it refers to the similarity between the features of a product and that of other products. Rather than the unfamiliar ones, people tend to prefer the familiar products of a category (). Such a preference is adaptive since it will lead to safe choices instead of risking the unknown. Consequently, when people continue employing similar products in a similar way, they no longer need to think about the actions. The moment they …show more content…
As Zuzana Licko states readers read best what they read most. Taking the typeface Times Roman as an example. When it first came out, readers were not used to reading it, and it is only because of its frequent use in newspaper that it has become one of the most legible typefaces today (Licko, 1990). Serif typefaces, like Times Roman, are often considered easier to read in text-rich contents than those without. Studies on the matter are ambiguous, suggesting that this effect is due to the great similarity to handwritings and familiarity to printed materials that almost always use serif typefaces. However, with the sophisticated digital technology, printed materials, for instance, newspaper and books are swallowed by digital platforms- websites and mobile phones- which do not need to specify a typeface and can simply respect the settings of users. But of those that do specify a typeface, ordinarily use modern sans serif typefaces, as it is commonly believed that, in contrast to the case of printed material, sans serif fonts are clearer than serif fonts to read on the low-resolution screens. Indeed, more recent studies indicate that computer users favor sans serif typefaces as a common choice online even for body text. As we have seen from this case, typefaces, more than any other design elements, provide a link to the history of printing and how technology influences the concept of normality. The development of normality rests on how human interfaced with the technology: partly on added or disappeared constraints and partly due to new an interaction within a totally different context. Design is refining normality bit by bit so that the typefaces as well as other products are still fits in with people’s life with the core of absence and familiarity and finally exceeds normal to super normal by the judgement of
The article “The Phenomenology of On-Screen Reading: University Students’ Lived Experience of Digitised Text,” written by Ellen Rose covers a multitude of themes in which Ellen Rose interviewed ten participants from the ages of 20-55 and utilized their answers in order to communicate her belief that reading on screen is much different than reading a physical book. Throughout the article she targets her audience on students and uses pathos, ethos, and logos persuasions in order to appeal to her readers and convey that she is credible, trustworthy, and logical. With a close analysis of Ellen Rose’s article “The Phenomenology of On-Screen Reading: University Students’ Lived Experience of Digitised Text” it is safe to say that Rose draws her audience
Many texts often exclude and marginalize readers from its content. Writers produce their writings without thinking about the accessibility of their work and what type of readers they might not be reaching due to the lack of a not carefully considered document design. Natasha N. Jones and Stephanie K. Wheeler turn to Universal Design for Documents (UDD) as the best solution to this problem on their article “Document Design and Social Justice”, because it implies the writer has established values and considered inclusiveness when designing their work. Their suggestion also aims to not prioritize one audience over another, evening out their discourse community.
By being educated at a young age in literacy, I included it in my pottery and also working for newspaper companies strengthened my form of expression. Working in the South Carolina Republican and then later on The Edgefield Hive as a typesetter, it was a good experience helping my literacy skills but I didn’t feel fully indulged. I did it because I had to but also to learn. By understand typography, I was able to understand the science of the anatomy of type. They taught me the use of size, spacing, and placement of typography in order to show hierarchy, direction and attraction. I became to understanding that type is a collective of shapes and strokes. Master Abner 's newspaper did not get a lot of publicity and hit a crisis, which led him to cease publication of the newspapers. Master Abner then moved to Columbia, South Carolina, in 1832. He decided to leave me back in Edgefield and...
The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly designed items plus all the essentials for his or her life".1 The company also has a significant focus on design. The company employs a "design for all" strategy that says great design is for everyone to enjoy, everyday. The product designers know how to create products you will "love to live with and low prices you can't live without".1 The commitment to design has become a key technique of attracting and keeping their shoppers coming back.
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
Discuss the need for an explanation of human memory, which proposes that memory is a set of stages, rather than a single process.
This paper will argue that the industrial revolution allowed for the proliferation of fonts in the 19th century for two main reasons. First, there was an unprecedented need for new and eye-catching lettering to grab the attention of consumers a new variety of choices on the market. Secondly, the creation of new fonts was more affordable than ever due to the advancements in technology during the industrial revolution.
The process of memorization starts at birth with the development of cells and extends throughout the lifetime through the effects of life experiences and stimulants. Like the rest of the body, the brain is made up of cells. These brain cells are different, more specialized cells. (Sprenger 1). Two major brain cells are the neurons- the nerve cells- and the glial cells which work as the ‘glue’ of the neurons. At birth, the brain contains approximately 100 billion neurons. Although that number remains constant over time, these cells can lose their function if not exercised properly in a process called “neutral pruning”. Learning is defined as “two neurons communicating with each other”. A neuron has learned when it has made a connection with another neuron (Sprenger 2).
Subjects from group B and C on the other hand only managed to score a 5-8 score in the test as, there were many commissions as well as omissions.
Usually when buyers buy a product they based on the need. A need to try out new ideas for a low...
What happened to the pen and paper quality of literacy? Traditional elements such as the pen and paper method has been changed due to the advancement of technology the quality of learning has been digitized to fit this day and age. “Just as the nature of and expectation for literacy has changed in the past century and a half, so has the nature of writing. Much of that change has been due to technological developments from pen and paper, to typewriter, to word processor to network computer, to design software capable of com...
Memory in humans is a complex process and is divided into multiple components. Different areas of the brain are responsible for varying functions relating to memory such as short term memory and long term memory, which can further be broken down into subcategories such as emotional and semantic memory. Using fMRI, brain regions that participate in memory can be pinpointed and changes to memory that are resultant of aging or other neurological diseases and the pathology of the underlying brain structures can be detected as well.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
A new product on the market may look all shiny and new and be appealing to customers but what is the story behind the product and what is the underlying future for this product. Where were the original materials from? Is it all legalised? Where did the manufacturing take place? How was the product manufactured? These are all questions that are never properly addressed in the design industry and are just simply overlooked. They are the aspects of designing and producing a new product that need to be carefully looked at to make a good design, and to make sustainable products.
The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either…I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.