The Importance Of Brand Awareness And Brand Purchase Intention

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REFERENCES

Aaker, D. (2004). Creating Relevance, Differentiation, Energy, Leverage and Clarity. Brand Portofolio Strategy.

Aufreiter, N., Elzinga, D., & Gordon, J. (2003). Brand Model. European Institute For Brand Management.

Bornmark, H., Goransson, A., & Svensson, C. (2005). A Study To Indicate The Importance Of Brand Awareness in Brand Choice. Bachelor Degree Dissertation International Business Program.

Chandon, P. (2003). Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value.

Chi, D. H. K., Yeh, D. H. R., & Yang, Y. T. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. The Journal of International Management Studies, 4.

Dolge, L., & Marmbrandt, M. (2012). Creating Brand …show more content…

(1988), “Self-concept and product choice: an integrated perspective”, Journal of Economic Psychology, Vol. 9 No. 1, pp. 1-28.

Aaker J L (1997) ‘Dimensions of Brand Personality’, Journal of Marketing Research, vol. 34 p.355

Aaker, J. L., V. Benet-Martinez, J. G. Berrocal. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs. J. Personality and Psychol. 81(3) 492-508.

Aaker, J. L. (1999). The malleable self: The role of self-expression in persuasion. J. Marketing Res. 36(May) 45-57.

Keller, K. L., D. A. Aaker. (1998). Corporate-level marketing: The impact of credibility on a company’s brand extensions. Corp. Reputation Rev. 1(August) 356-378.

Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (3), 347-356. http://dx.doi.org/10.2139%2Fssrn.945432

Berry, L. L. (2000). Cultivating service brand equity. Journal of Academy of Marketing Science, 28 (1), 128–137. http://dx.doi.org/10.1177%2F0092070300281012

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1), 1-22.

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