The History of Twister

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Twister “the game that ties you up in knots” was invented by Charles Foley and Neil Rabens in 1966 and became an outlet for young adults in America to explore their freedom in a time of Cultural Revolution. The youth of the 1960s rebelled against traditional conservative ways, which reflected upon the game, Twister. Criticized as “sex in a box” only made Twister more popular in a time of sexual freedom and self-expression. The younger generation became a ‘counterculture’ resulting in controversial fashion, music, and movements. Twister, being a game of physical contact and interaction, connected well with young adults playing the game, which resulted in the concept carrying over for decades and beyond.

When Twister first hit the shelves, it was criticized as being a morally corrupt game. Tim Walsh states in his book, “Timeless Toys: Classic Toys and the Playmakers Who Created Them” that “in 1965, the idea of being in such close proximity to someone – especially someone of the opposite sex – was socially unacceptable,”(Walsh, 204). These traditional views hurt the games sales in the early months of its release. Twister was so out of the norm during the 1960s that it was originally intended to be an adult party game, which can be seen on the cover of the original game box, featuring only adults playing the game (Walsh, 204). Retailers, such as Sears would not even sell Twister in their stores, due to its sexual connotations (Walsh, 205). However, once Milton Bradley hired a public relation agency with a strategy to get Twister on television shows, the popularization of Twister began (Walsh, 204).

The game was featured on The Mike Douglas Show and The Tonight Show, where Johnny Carson and Eva Gabor played twister on nation telev...

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...pg (January 31, 2008)

3. “Original 1966 Twister Game Commercial.” Commercial.

http://www.youtube.com/watch?v=7sG8y38jvF0

Secondary Sources

1. Gloag, Kenneth. Situating the 1960s: Popular Music – Postmodernism – History. Rethinking History 5.3 (2001): 397-410. Academic Search Premier. EBSCO. Web. 16 Feb. 2011.

2. Jenß, Heike. Dressed in History: Retro Styles and the Construction of Authenticity in Youth Culture. Fashion Theory: The Journal of Dress, Body & Culture 8.4 (2004): 387-403. Academic Search Premier. EBSCO. Web. 16 Feb. 2011.

3. Marwick, Arthur. The Cultural Revolution of the Long Sixties: Voices of Reaction, Protest, and Permeation. International History Review 27.4 (2005): 780-806. Academic Search Premier. EBSCO. Web. 16 Feb. 2011.

4. Walsh, Tim. Timeless Toys: Classic Toys and the Playmakers Who Created Them. New Jersey: Andrews-McMeel, 2005.

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