The Great Success of Out of Town Shopping Centres

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The Great Success of Out of Town Shopping Centres

Out of town shopping centres such as Meadowhall are very recent

creations and did not exist 20 years ago. These shopping centres are

usually built near main roads such as motorways as they are easy to

access. Shopping centres such as Meadowhall are either built on

Greenfield (building on farmland) or Brownfield (building on derelict

industrial land) sites as the land is cheap and there is plenty of

space for future expansion and car parking. As the land is cheap it

allows individual shops to use large areas of floor space. (E.g.

Debenhams) Meadowhall is situated next to the M1 motorway at junction

34, between Sheffield and Rotherham. It lies on the Sheffield

Supertram route, in the shadow of the Tinsley viaduct. It is situated

approximately 3 miles north east of Sheffield city centre.

Until 24 February 1984, the land on which Meadowhall stands was

occupied by a steelworks when the steelworks closed the land lay

derelict until construction of meadowhall began in June 1988.

Meadowhall was opened on September 4th 1990. It needed 2,000,000

bricks, 10 miles of drainage pipes, 10,000 tons of steel, 98,000M³ of

concrete and 21,000 panes of glass to give meadowhall its spectacular

look it has today.

Meadowhall's 270 shops created thousands of new jobs and attracted

thousands of visitors from many surrounding towns and cities. In fact

in the first year there were a staggering number of 19.8 million

visitors. The fact that over 7.5 million people live within an hour's

drive of the centre, that's an eighth of the British population means

that the average number of visitors a year is around 30 million.

To get to Meadowhall is very easy. From junction 34 you catch the M1

motorway, both north and southbound. Once there, there are 12,600 free

car parking and traffic around the centre is managed by a computer

controlled cacti system to ensure traffic flow at all times.

Sheffield in south Yorkshire is England's fourth largest city with

approximately a population of 513,234.

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