The Femining Economy: Obstacles Of The Sharing Economy

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2.1 Obstacles of the sharing economy

Despite that the sharing economy is growing fast and aligned with development of technologies, it faces many obstacles. The barriers are set by the government regulators, who believe that sharing economy has to be controlled, established organisations that see the potential threat of disruption and customers, who still lack trust.

Obstacle: Consumer safety

Access economy rise many concerns about security of its services, but it is not clear if this concerns come directly from new platforms or they are transferred from other industries. Every sharing process requires some level of trust, because of information asymmetry. (Cohen 2015) For instance landlord that use Airbnb might not know the intentions of the guests, just as a guests might not know the quality of accommodation provided. Many platforms are trying to overcome this issue by implementation of ratings and feedback systems, which is often referred as sharing economy self-regulation. …show more content…

Change in NYC pickups. (TLC 2015)

Uber started to compete strongly with taxis because it managed to overcome entry barriers of this heavily regulated industry and provide high-quality service for the fair price.
Uber has a set of clear advantages over mature incumbents. First advantage is higher value for competitive price. Value is comprised of convenience (one tap to require a ride), high service, verified cars and drivers. This is in contrast to taxis that have rude drivers, car issues (AC or payment terminal) and not reliable pickups. The second reason of Uber’s success is low marginal costs, as it does not operates as same as taxi, it does not needs a license that may cost up to 1,000,000$ per car. Also low marginal cost implies fast ability for scaling up the business model. Another reason of success is fleet variety, riders are not obliged to hail same type of sedan anymore as it happened with taxis, now they can choose what type of car they want.

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