The Executive Summary of the Business Plan
The executive summary is the most important part of the business plan. Many people will only read this. The summary in itself will not secure an investor, however, it can loose them.
Quality - the quality of the summary must therefore be outstanding and you should pay particular attention to it. Obtain critical feedback from others on your drafts.
Stand-alone - it is also used as a stand-alone document when introducing the project to others so it must be able to capture interest and entice the reader to take the next step and request more information - and secure a meeting.
Style – cogent and terse. It should be direct and organized as a series of bulleted paragraphs, each deals with one key area. No waffle.
Length - ideally one page, and certainly not more than two pages.
Content - it needs to:
Introduce the project in terms of what area it is concerned with, what it is trying to do, and list the key individuals and advisors involved
Describe the stage the project reached particularly in terms of the "readiness for market" of its products, or product concepts, and outline any intellectual property, such as patents, that may support the products
Highlight the main market characteristics, including size and growth, and specify the market opportunity that you are addressing
State the central competitive advantages of your products and/or processes, how distinct they are from the competition and in what way, and how these are important to customers
Summarize the objectives of the company in the short and long term, and quantify these with specific numbers. Outline the key strategies you will use to achieve them
Include any "evidence of success" - this may be trade reviews, analyst comments, sales or partnership agreements, working prototypes, market testing, etc. which help to make the project more tangible to the reader and raises confidence in the project
Highlight any other key issues that should be noted
State your finance requirements and what stake in the company is available for this (see Financial Structure), and the planned exit strategy for the investor - i.e. how the investor will realize their return from the project. For more on this click Financing Structure.
Example Text:
XYZ Company Limited is an Expert Design Consultancy focusing on Packaging Design Solutions for “Fast Moving Consumer Goods” (FMCG) in the Personal Care industry.
To accomplish competitive advantage, and differentiation three elements are crucial; stating the strategies and practicalities, focusing on knowledge based behaviour, and improving the customer relationship management.(Slater and Narve 1995).
The introduction should be written out word for word. Use complete sentences in your outline. The introduction should include the following:
Invest on our idea to a new business we need to consider what kind business we try to establish.
There were three main factors used for choosing this project. First, its low initial investment that makes
This project belongs in the engineering-efficiency category; therefore, it has to fit at least 3 of 4 performance hurdles, which are 1. Impact on EPS; 2.Payback; 3.Discounted cash flow and 4. Internal rate of return.
At first should the terminology be defined. A project is "a unique set of coordinated activities, with a definite start and finishing point, undertaken by an individual or organisation to meet specific objectives within defined, scheduled costs and performance parameters" (BS 6079-1,200:2, Material of Sunderland 2005, page 5). The individual who undertakes the organisa-tion is usually the project manager. This person plays a special role and is supported by his team.
Introduction Paragraph (You should have an idea of your hook, bridge and lastly your thesis statement as Letter C.)
The strengths in my writing are my organizational skills, grammatical construct, and my work ethic. Organizing an essay is a very natural process for me. I always follow the basic guidelines for the structure of an essay, which state that one must have an introduction, thesis statement, body, conclusion, and a works cited when needed. The “Are Helicopter Parents Entering the No Fly Zone?” essay, “Animal Cloning—How Unethical Is It?” essay, and the “The Clean Water Act—Is it Successfully Reducing Water Pollution?” essay all have a proper introduction, an informative thesis statement, a body, great conclusions, and works cited pages. Formatting the essays is an integral aspect of organizational skills. Each new paragraph is indented, the font is twelve-point Times New Roman, the sentences are double spaced, and the headers are correct.
Summarize and discuss the core issue in the case. Do not repeat the entire case details but only pertinent information at the heart of the case.
Making an investment towards a new project/product/company is hardly a simple process. Numerous factors including costs, benefits, time, and resources need to be taken into account before a decision to pursue a new project should be ventured into. At the end of the day prioritising projects and investing funds into projects that have the most potential towards favourable return on investment should be considered. Investment appraisal should not only be used for projects with a monetary return, it is also pertinent to use the tools where the return may not be easy to quantify such as training or development programs. Investment
start off with numbers and label them what the topic of the paragraph is going to be about. After I
Competitive advantage is the advantage for the competitors and gained by the offerings from the consumers that have the greater value either by the low prices of the products and by providing the benefits and services to the consumers that denotes the high price. It is a set of the innovative and different features of the company and the products and services sale to the consumers so that company can achieve the targets what they have decided and it is the betterment for the enterprise in the competitive market (Porter, 2011). There are three determinants which can be used in the competitive advantage that what the company produce for their consumers, their target market that what they have to achieved and the competition from the other entity
I have selected Mc Donald’s as an organization on which I would be making this report. I would be discussing Mc Donald’s competitive advantages over other organizations by applying a Resource based view of strategy. This report would highlight the resources and capabilities Mc Donald’s has and how can it utilize those resources to gain competitive advantage over its rivals.
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
We can define competitive advantage as simply what a given company excels best at. This could be the distinguishing factor as to why consumers purchase from your company and not the competition. This could also be understood from the perspective of quality that a business can create for the consumer.