The Epitome Rap's Influence On The Music Industry

2017 Words5 Pages

“You are now about to witness the strength of street knowledge.” A few of the many outspoken rap music artists that emerged during the late 1980s were part of the “world’s most dangerous group,” N.W.A. This quote was the driving force that sparked a fundamental change in the world of music: the evolution of the rap game. Also referred to as Niggaz With Attitude, the group was known for producing lyrics about societal struggles. They accurately summarize this ideology in one of their more famous quotes: “they try to hide what's going on and we tell it like it is.” Many artists in the late 20th century used this perspective to create personal narratives about their experiences and factors that affected their culture. This mindset, the epitome …show more content…

Some of the top trending rap musicians in this category responsible for this upbringing are Drake, Cardi B, and Migos. Proceeding the release of Kanye’s album College Dropout, more rappers strayed away from the standard influence of gangster rap and moved towards rapping about anything and everything that could define their individuality as artists. At the same time, the rise of streaming platforms available today made it easier for fans to discover emerging voices and new tracks, thus reinforcing this new wave of rap music. According to statistics, “listening in the genre increased 74% on Spotify in 2017, and Drake, the Weeknd and Kendrick Lamar were three of the platform’s top five most popular” artists. As we move more mainstream, the preference for music that is more centralized around a partying type of lifestyle increases. Although the theme of party life is consistent throughout rap history, it was never the focal point of a generation’s music until recently. Drake’s support of this trend is clearly displayed with his song “One Dance” off of his Views album from 2016. Ringing in at nearly 1.5 billion plays on Spotify, his most popular song by far, “One Dance,” is the epitome of modern hip-hop as it showcases themes such as party life, women, and fame. In the song “One Dance,” Drake …show more content…

In the late 1980s and early ‘90s, Notorious B.I.G, 2Pac, and N.W.A focused on forming their individuality in every way except for their physical appearance. Their image was focused on “how one displays himself or herself through style choices,” or if they have “a certain level of social capital in the black community” (Berlinger). Therefore, their physical image and what they wore did not matter to them as much as their overall social, emotional, and mental image did. This changed dramatically with emergence of newer branches and subgenres of rap. Back in the day, clothing style was more simplistic in comparison to the style of modern day rappers. Old school era artists wore baggy streetwear clothing, whereas now there is no such thing as simple. Artists still rock streetwear, but now everything is name brand and designer alongside lots of expensive bling. This is in exception to underground rappers as their aesthetics tend to be rather eccentric consisting of “face tattoos, hair dyed in wild colors, and a prescription-drug ooze.” Common fashion seen in the rap genre is “high-end or preppy clothes mixed with oversized sportswear items.” In the past, it was rather difficult to match high fashion with superior motive; however, now it is more common to mix different

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