The Effects of Negative Propaganda in Politics

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The Effects of Negative Propaganda in Politics

Politics is the foundation upon which this country stands upon.

Today's politicians power every decision and every move that the U.S.

Makes. The central power that is behind this country is run by one

man, the president. There is only on way to become president and that

is to win the Presidential Election that occurs once every four years.

Advertisement is used to "sell" a candidate to the public. Positive

advertisement is often used at the beginning of a campaign to let the

public get to know the candidate. However, wherever there is positive

advertisement to be found, there are negative ads following close

behind. Negative advertisements are usually targeted at the opponent

whose ideas or history might be able to be used against them in an

incriminating way. Reactions to the content of negative propaganda

cannot be controlled and it may or may not have its desired effect.

Negative propaganda created by the media and candidates in

presidential elections can stir up a whirlwind of uncertainty among

the voters and cause mixed negative feelings about one or perhaps both

of the candidates.

Negative propaganda is nothing new to political campaigns. In fact it

was used in the very first election that there was. According to Edwin

Diamond and Stephen Bates:

Name-calling and invective are themselves nothing new in American

political life. Washington was called a "Whore Master" and

would-be-monarch; Jefferson a coward and atheist; Lincoln, a

"rail-splitting baboon." Franklin O. Roosevelt, Jr., as a surrogate

for John Kennedy in the West Virginia primary in 1960, declared Hubert

Humphrey was a draft dodger. (327)

It is obvious that negative campaigning did not just pop up out of the

blue one day, but came with the Presidential Campaign package itself.

As election strategies progressed, so did the use of political

campaigning. "Up until the late 1970's the candidates would use direct

personal attacks on TV, opposed to surrogates doing the attacking, as

they did post late 1970's" (Diamond and Bates 327-328) Although this

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