The Duracell Commercial: Teddy Bear

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Duracell Commercial: Teddy Bear

http://youtu.be/mQaeXWtvprM

Logos: Logical reasoning is the minimally used in this commercial. There is no argument, but the batteries in the teddy bear is the connection in the story. If there were no batteries, the teddy bear wouldn't speak. If the teddy wouldn't be able to speak, then the girl would never have had such a significant attachment to it. In the end the knot that connects the whole story would be the batteries. Without the batteries there would be no story, or in this case plot.

Patho: In the Duracell commercial, they use most sympathy, so it can impact the audience. They use a little girl who's waiting for her father to come home while he is in the army. They use the soldier, to invoke patriotism

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