The Challenges that Young Professionals Face in the Media, Journalism and Communications Industry

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Recommended: Short note on media ethics

There are many professional and personal issues that young aspiring media professionals will have to respond too in their future careers. From the way social media has democratised people to being able to have a fragment attention span to weary of the fourth estate; there will be many challenges produced that need to be overcome. As a student aspiring to either be a public relation practitioner, a publisher or a magazine editor, there are numerous issues that will affect my personal identity and characteristics required for my success as a media professional. Although currently one of the biggest issues facing the media, journalism and communications industry is the use of social media as a tool to connect and bring in audiences and to leverage and drive traffic to websites, companies and blogs, as a member of Generation Y, consuming and producing social media is embedded in my blood and is first nature to me and poses less of an issue. In this essay, I have explored the three most prevalent issues that I must conquer including dealing and coping with criticism, online and offline, embodying integrity and adhering to it, and understanding media ethics and legal complications that may be faced. By understanding what these concepts and issues mean and critically reflecting on these topics, will allow for me to develop my skills both now and in the future.

Being in the public eye and sphere is a predominant aspect of being in the media industry. With the media landscape relying heavily on Web 2.0 and 3.0, the level of public debate has coarsened and sometimes when things go wrong and this can result in a world of criticism and negative social feedback. And sometimes, the scrutiny received isn’t based on the facts of the incident an...

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... 2009. Media Ethics: Key Principles for Responsible Practice. 1st ed. Los Angeles: SAGE.
Smith, A. 2013. New Challenges, Opportunities, Responsibilities Face PR Practitioners. [Blog] Wordpress. Available at: http://talkingcobblers.wordpress.com/2013/04/24/new-challenges-opportunities-responsibilities-face-pr-practitioners/ [Accessed 3 Jun. 2014].
Swales, C. n.d. Overcome Criticism and Learn from Your Mistakes. [online] Monster Worldwide Incorporated. Available at: http://career-advice.monster.com/in-the-office/workplace-issues/overcome-criticism-learn-mistakes/article.aspx [Accessed 3 Jun. 2014].
Tilley, E. 2005. The Ethics Pyramid. [Presentation]. Available at: http://www.prismjournal.org/fileadmin/Praxis/Files/TilleyPRINZpresentation.pdf [Accessed 3 Jun. 2014]
Yost, P. and Plunket, M. 2009. Real Time Leadership Development. 1st ed. Chichester, UK: Wiley-Blackwell.

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