The Bavaria Motor Works Logo: The Bavarian Motor Work Company

Abstract

Corporate visual identity or logo of a company helps establish and maintain a company’s corporate image, of which colour and design are primarily central to it. ‘Within corporate visual identity studies has shown that, the logo has been highlighted as a key element, which can represent the organization to internal and external stakeholders (Byron & Lehman, 2007)’.This assignment examines the Bavarian Motor Works logo (BMW) as its company’s corporate identity towards the audiences; discuss in depth the colour theory used in the designing of the logo for corporate identity purpose as its main aim. Furthermore, go about explaining the attributes concerning the design principles in the logo design. For example: the balance used on the

According to the evolution of the motor company Bavaria Motor work, dating back to its history the company was incorporated by the Rapp Motoern Werke the company which was also an aircraft manufacturing entity. In which the BMW logo evolved. htttps://en.wikipedia.org/wiki/BMW#history. The BMW is regarded as a company which is known for its famous automobiles in the world, it holds and produces the mini brand and closely related to Rolls Royce Motor cars.

Rapp Motoern Werke grew into BMW, Bavarian Motor Work Company wanted the logo to be oriented on the Rapp Motoern Werke logo. It is evident that the Rapp logo has a black horse as a symbol on it logo. The Bavarian motor works chose the Bavarian nation flag colours as a symbol, designers didn’t derive from the original format of arranging the letters exactly like Rapp. However in a curvy way as illustrated below.

Figure 1.1

According to Dr. Florian Treibel, executive broad member of BMW AG, ‘there are two traditions concerning the significance of the BMW logo and trademark offering two different interpretations of its sky blue and white field. One interpretation

The same are repeated from their first logo, however from the past the colours have been modified or bold to attract the audience. It can be said that the image and pattern of the logo and how the pattern element has been used to design their logo has make it look high-end professional car company, the letters are the same length and width and are equally spaced out. It can be speculated that the purpose of producing the same pattern over these years is to put the logo into the viewer’s head and suppose think of buying a BMW. Lastly the pattern of the Bavarian Motor works, which was used, by the designer can be regarded as a planned rather than random