The Automotive Electronics Industry: The History Of The Automotive Electronics Industry

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The automotive electronics industry is mainly made up of a group of companies that provide and develop electronics based on four major categories namely, power controls, safety controls, communications and entertainment systems, and body electronics. These electronics address energy saving, environmentally friendly, safety, comfort, communications and entertainment aspects for the automotive market (Deloitte, 2013). For Mobileye’s case, it is currently operating in the safety controls segment (developing and supplying Advanced Driving Assisted System (ADAS)) in the automotive electronics industry, addressing the safety aspect face by the automotive Original Equipment Manufacturers (OEMs) and consumers.
2. History of the Automotive Electronics Industry

Automotive electronics started with Electronic Fuel Injection (EFI), introduced in the 1970s as there is a need for engine management in the automotive industry (Chong, n.d.). This EFI device replaced the normal carburettor to supply power to the vehicle engine. The EFI is able to track the fuel volume and pump an exact amount to the engine to prevent flooding compared to the carburettor thus making efficient use of the fuel and more emission-friendly to provide more engine power and smoother ride (The People History, n.d.). Radio and the alternator were other automotive electronics …show more content…

The automotive market is saturated with similar automotive electronics. Companies in the automotive electronics industry need to build good relationships with their customers to ensure a continuous partnership to work together and increase their market share steadily. Since the current automotive electronics are not easily differentiated or difficult to re-create, customers has low switching cost and companies operating in this industry need to consistently innovate and market their automotive electronics well in order to prevent sales from plateauing and continue to generate

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