Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Techniques of persuasion
Marketing Strategies
Marketing Strategy Implementation ̶ Part I
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Techniques of persuasion
How To Engage & Persuade Your Audience with Touch How To Use The Methods Of Persuasion To Maximize Your Interactivity Persuasion is at the heart of sales, marketing, branding and business in general. In this eBook you will learn how to engage and persuade your audience through a strategic interactive experience. Learn how to use touch to facilitate effective and meaningful communication with your customers. Persuasion is at the heart of sales, marketing, branding and business in general. You are persuading people throughout the entire buyer’s journey to your brand, store, products, and more. You need to establish trust among your audience so they will invest in your product or services and you can use different marketing (read persuasive) …show more content…
Ultimately persuasion = communication. Persuasion is merely pointed, goal oriented communication. The goal though should be two pronged: your goal and your customers. To be persuasive you need know their needs, address their wants, and accurately present how you are the best one for the job. Persuasive Marketing Persuasive marketing is what all marketing and advertisement should aspire to and it begins with integrity. Integrity in this situation describes how well your persuasion tactics mirror what you actually offer. You need to both offer a great service or product and tell potential customers about it. Marketing is presenting yourself and what you have to offer in a clear, attractive, and expeditious manner to attract customers. Doing that well and with integrity is being persuasive. To maximize the persuasiveness of your marketing efforts you must focus not just on how your marketing strategies are executed but also on how your efforts are processed by customers. Ask yourself: • “How is this marketing effort adding to the …show more content…
Inspired by Psychology’s Elaboration Likelihood theory of persuasion we will go through required variables for successful persuasion and how to use go through these steps using interactivity. Motivation to process The first and most important step in persuasion is motivation to process. Motivation to Process is best described as creating an appealing opportunity where your audience will put themselves in the position to be persuaded. It is all about attracting your audience and engaging them with the interactive experience. Honestly, successful persuasion requires your audience to want to be persuaded. Marketing website hubspot.com champions their own version of this step, attraction and engagement. This step is emphasized to create an effective marketing campaign. And if you think about it marketing campaigns are persuasive strategies. So what does attraction and engagement mean and how will that make your audience motivated to process? Attraction Attraction is critical to a persuasive strategy. It is half of motivation to process. In an interactive experience you need to attract an audience-more specifically your audience. They have to want to touch your
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
In persuasion, the Mere Exposure Theory, the Dissonance Theory, and the Social Judgment Theory are used. Each of these theories of persuasion explains why it works or does not work in any specific setting. Depending on the theory, certain means of applying these theories can be successful or unsuccessful. The Mere Exposure Theory of persuasion states that people will be persuaded simply by repeated exposure. (G.Magee,
The elaboration likelihood model (ELM) of persuasion is a theory of persuasion that focuses on how the audience interprets logic, evidence, reasoning, and other factors of the speaker or speech. Direct and indirect routes are both methods that contribute to the ELM approach. Direct persuasion route requires giving the audience arguments and evidence to make them think about how a product is a necessity to them, such as gas that can make a car go faster, food that can make a person meet his or her weight loss goals, or insurance that can give practical help to someone who needs it. Indirect persuasion is the usage of other tactics that appeal to the audience without them necessarily realizing it. The audience can use their intuition to be drawn in by a speaker’s charm, a catchy jingle, or a picture of a celebrity using the
Persuasion is a process by which the persuader, through communication, gains the approval or support for the topic (Let's Compare Motivate and Persuade, 2013). The arguments to motivate this change in thinking comes through careful use of rhetoric, but one must also be able to define the six principles of persuasion in social psychology: “Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking” (McLean, 2010, p. 521) and be able to recognize them as they are taking place. Then, one must carefully apply these concepts in order to find the means to effectively facilitate persuasion (p. 518).
Persuasion, what exactly is it? Most people think that when you persuade, you try to change someone’s mind, but that is not it. Persuasion is more on the lines of trying to challenge someone's thought process. Once we have that in mind we now can move on to Jonathan Edwards’ Sinners in the Hands of an Angry God. Edwards’ sermon is a strong call to repentance, if we do not repent, we will be thrust down to Hell. The way he convinces us of that if very interesting. There are many Persuasive techniques that Edward utilizes, but the most prominent ones are fear, urgency, and Exaggeration.
American Advertising executive, Jerry Della Femina, once said: “There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” This is accurate as consumers will never again purchase a product that didn’t work like the advertisement had said which will cause the business to go out. The best way to advertise would be advertising the truth and utilizing Aristotle's Persuasive Appeals: Pathos focuses on emotion and passion, Logos which focuses on logical reasoning and evidence, Ethos which focuses on character and credibility, which influences us to buy their products. The Greek philosopher, Aristotle, realized that these three appeals are
My interest in social psychology was sparked by a class on persuasion close to a decade ago when I encountered the works of Robert Cialdini. He is currently the foremost authority in this area and has written some of the most popular books in the field. Highest ranked amongst them being Influence: The Psychology of Persuasion. He breaks down the persuasion principles that lead to compliance into six distinct types. Uncovering Bernays work and my understanding of Cialdini’s principles has reinforced my belief that the thorough understanding of people is key to successful communication campaigns.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
Persuasion is the intentional action of a person to influence another person’s mental state through communication with outcomes either being positive or negative (Lyttle). Persuasion is seen throughout our daily lives whether it be at school or at work. In particular, persuasion in the business field portrays persuasion in higher levels because of the interests of people whether it be for money, passion, fame, etc. Persuasion in the field of business is an important skill to acquire allowing one to be successful with their business as well as dictating the pace of growth for one’s business. The usage of different nonverbal techniques in persuasion from tone usage, persuasion knowledge to the importance of appearance and trustworthiness allows
The first principle of persuasion is likeability. If a person knows you, likes you and trusts you, you will have more influence on that person. Many factors play into whether or not a person or group likes another person or group. Being attractive, having similarities or common ties, familiarity, praise and being complimentary, and also being connected to the positive help one to be more likeable. Reciprocity is the basic concept of ‘you scratch my back and I’ll scratch yours’, and ‘what goes aournd comes around’ (Myers, 2010, pg. 237). Performing favors is a powerful tool to influence because people feel obligated to repay that favor. The third principle listed is social proof. This is related to peer pressure as people tend to look to others to substantiate and justif...
A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. (Boundless, 2016). This kind of speech, therefore calls on the speaker to come up with ways that makes it possible to attain the positive conviction results. According to Robert Cialdini, the six (6) identified key principles that ensure positive results are Reciprocity, Scarcity, Authority, Commitment and consistency, Consensus and Liking (Saylor Academy , 2016)
Every day in our life's we are persuaded to make choices. Persuasion is a very
Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors.
In the most advantageous of cases this model suggests that a receiver “considers the content of the persuasive message carefully and has favorable thoughts about the content” (Enfante, Rancer & Avtgis, 2010, p. 172). When receivers engage in cognitive thinking, they participate in the type of persuasion the authors call the “central route” (Enfante, Rancer & Avtgis, 2010, p. 172). Under the central route, the receiver employs positive feelings towards whatever the source is saying and then in turn acts or forms attitudes based off of the positive thoughts. Thus they interact thoughtfully with the information the source is attempting to get across.
persuasion on people you need to be familiar with the structure behind a persuasive message. It is important to identify which route is beingused (central or peripheral) and understand the effect of the communicator,the content of the message, the method of communication, and the reaction by the audience. Counterarguements in making a public commitment strengthen out resistance to persuasion.