Thai airways

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Recommended: Key milestones in Thai Airways history

Background

Thai Airways International Public Company Limited is the national carrier of the Kingdom of Thailand. It operates domestic, regional and intercontinental flights radiating from its home base in Bangkok to key destinations around the world and within Thailand. The company's fully paid up share capital amounts to 16,988,765,500 Baht (9 May 2005) and is 53.77% owned by the Ministry of Finance, the Thai Government. At the end of September 2004, consolidated total assets of the company amounted to 193,211 million Baht. In its operations, THAI has achieved profitability every year for the last 40 consecutive years

Thai Airways International was founded in 1960 as a joint venture between Thailand's domestic carrier, Thai Airways Company (TAC) and Scandinavian Airlines System (SAS) with the Scandinavian carrier initially providing a 30% share capital of two million Baht. SAS also provided operations, managerial and marketing expertise, with training assistance aiming at building a fully independent national airline within the shortest possible time. Thai nationals, through training and experience, were gradually able to assume full managerial responsibility and the number of expatriate staff duly reduced until, in 1987, expatriates accounted for less than one percent of staff based in Thailand.

Differentiation
“The First Choice Carrier with Touches of Thai” is the main purpose of Thai airway. The Thai airway has focused on customers as the first priority by maximizing the satisfaction above what the customer’s expectation. Also, the company has made a strong relation between the company and the customers by providing a travel experience without any obstacle, and is impressive with the Service Excellence and Consistency i...

... middle of paper ...

...s determined the direction of the business that it has to be strong and the company came up which these strategies which are

• The advantage from flying network
• Various type of airplane, suitable and efficiency
• Culture organization which encourages the cooperation of the employees
• Working efficiency focusing on customers (service, quality in order to keep both new and old customers)
• Find the cost that is able to compete
• Adjusting of the change easily
• Having a good market plan, finding, improving in order to maintain the position in the market.
• Give the important to human resources.

The company believes that the Airline Company and need of air transportation is still increasing. Therefore, for the long plan, the company plans to find more airplanes to change the old one, and the company will study in detail in order to support the future market.

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