Textual Analysis Essay

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In our modern world, where life seems like a constant rush from morning to night, the world of media has honed their abilities to craft advertisements that convey intentional and subliminal meanings with just a simple glance. This essay aims to provide a detailed textual analysis on a Chanel Advertisement created by Karl Lagerfeld featuring celebrity and super-model, Cara Delavigne. The textual analysis will begin by explaining how a theme of ideology is significant in the advertisement’s creation. Following this, the essay will look at the advertisement through an analytical lens focusing on societal ideologies. The societal ideologies that are most important in this advertisement, and that will be addressed in this essay, are the individualistic and confidence in a higher societal status. By using this lens the essay will be able to concisely analyse what textual features have been used as a way of portraying these ideologies. However, before analysing the text at hand, it is important to address the backgrounds of both Chanel and Cara Delavigne. …show more content…

Chanel is a 106 year old privately held French company, whom specialises in high fashion, luxury goods and ready to wear clothes and fashion accessories. Their creative director is currently Karl Lagerfeld. Chanel is commonly known for a number of signature perfumes such as No. 5 de Chanel, and the iconic Chanel suit lines (Chanel). Secondly we have Cara Delevingne who is a 23-year-old supermodel/actress and singer, born in Hammersmith, London (Fashion Model Directory ). Cara is one the most recognised fashion figure heads of recent years, she possesses a massive social media following and holds many celebrated achievements such as being on the list of the most Influential British of the 21st century, the Most Desirable Women category by AskMen and one of the top earning listed models. It is because of this social status that Lagerfeld uses Cara as a representative in his Chanel

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